I started my free community on the 17th of June and today I woke up to more than a hundred members...finally in the 3 figure club haha.
I'm happy to experience this growth but what's more important for me is to see that 81% of members were active 🗣️
The way I grew my free group was with 2-step posts on instagram, i.e. I post daily reels with the cta to read the caption and then the cta in the caption is to comment to receive access to my free lead magnet (which is a link to my free community).
In terms of engagement, I publish a post every single day inside my free community with a question and poll so that it is easier for members to engage and share their thoughts. Also, I did not let everyone into my free group. I made sure that they had a profile photo, short bio, and answered the membership questions. In my mind, if someone isn't willing to upload a photo and add a short bio then they are unlikely to be anything other than a lurker in the group (or a bot).
Next steps for me are to continue growing and nurturing my free community while getting an evergreen offer ready for my paid community 🤑
P.S. I learned about 2-step posts from and he also made a post about this strategy on this post in the games community.