Oct 2 in Other
#1 biggest mistake I see advertisers making
I’ve noticed that many entrepreneurs get tripped up by the technical side of tracking their ads.
Often they think it's all set up correctly, but some simple testing shows that it really isn't!
It's not their fault though, these platforms make it complicated for non techy people to get the tracking right on their first go.
Platforms like Facebook and Google rely on conversion data to optimise ads, and if you haven’t set things up right, they’re making decisions based on bad info.
It’s easy to lose hundreds, even thousands on ads that aren’t converting, even when you think they’re doing great.
Getting the technicals right—setting up analytics and ensuring accurate conversion tracking—is key.
Once I got the hang of it, everything changed.
Regularly checking and refining the data allowed me to make smarter decisions and see real results.
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#1 biggest mistake I see advertisers making
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