I run a coffee shop in Wales, UK. This is my second business since 2018, and something that’s become evident in both businesses is that it’s easy to fall into the trap of just owning a job. I’m there right now. This can happen due to a few different scenarios, but the main two are: 1️⃣ You’re scared to let go and let others do things When you start a business, you have an “I do it best” mindset, and it’s difficult to let others take control or do things. The “I do it best” mindset is super toxic, obviously, because you’ll never grow as a business if you can’t or won’t delegate tasks to others. Simple. One of my favourite quotes is, "Perfect is the enemy of good..." 2️⃣ No money; the owner works there Most businesses begin as owner-operated, especially in hospitality when the margins are low... I mean low as in no margins at all! I suppose this ties into point 1 as well, because when you’ve done tasks for a long time, or you’re the only one who, for example, cleans the coffee machine or grinders, it’s easy to put yourself on a pedestal and think, “Not only am I the best at this, but I do it because I’m the owner, and this is the job of the owner.” When a business isn’t making money at the start, or even midway through its life, it’s understandable for a business owner to adopt this mindset, as you’re literally clutching at straws or maybe subconsciously trying to find positives—looking for a diamond in the rough, if you will. People say if you’re working in your business, you can’t work on your business. Bullshit. You have to be in your business, and working on it, to make it work. You need to be working 100x harder if things aren’t going well. But, when there’s no money, I get it—it’s tough, and you feel like your hands are tied. But...when there’s no money being made, or you feel like you’ve tried everything, guess what...nobody gives a fuck! Try harder. Stop being soft. Sort your shit out. The title of this post boils down to this: If you own a job, 99% of the time it’s because your business isn’t making money. If you’re making money, and the business is profitable, you can employ more people and remove yourself from the daily grind.

I watched a short clip this morning between Hormozi & Chris Williamson, and they said a hack to create a niche and be individual, is by being yourself and being honest. It seems so obvious and simple! The term perfectionist, is an excuse for being lazy and just not doing the thing. Whatever the thing is. Imagine that in a world full of disingenuous people, who are all 'living their best lives', the way to stand out is to just be yourself? Bad days, stress at work, business issues, being unhappy and feeling burnt out...these are all relatable traits. This is what people can buy in to, and more importantly invest in. Are you always yourself on your content? Or do you put a front on and put out content which you think people want to see? Comments below...

Coffee is so much more than just a drink, and lends itself so well to art, innovation, design, music and more. The little cup of goodness can teleport your taste buds to places you didn't think possible, and the world of speciality coffee isn't as daunting and scary as it may appear from the outside, it's actually super cool and exciting. Coffee shops are a place for discovery, relaxation, meetings and everything in between. Our shop in Caerphilly is an integral part of peoples everyday lives. They rely on us as a place where they can get away from it all, and a space to use as they wish, to make their days better. Can't wait to get this community going and to share my coffee journey with anyone who cares! Let me know your go to coffee drink below ⬇️