I watched a short clip this morning between Hormozi & Chris Williamson, and they said a hack to create a niche and be individual, is by being yourself and being honest. It seems so obvious and simple!
The term perfectionist, is an excuse for being lazy and just not doing the thing. Whatever the thing is. Imagine that in a world full of disingenuous people, who are all 'living their best lives', the way to stand out is to just be yourself? Bad days, stress at work, business issues, being unhappy and feeling burnt out...these are all relatable traits. This is what people can buy in to, and more importantly invest in.
Are you always yourself on your content? Or do you put a front on and put out content which you think people want to see?
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