HOW TO CRAFT A WINNING LINKEDIN HEADLINE · Client Acquisition Academy

HOW TO CRAFT A WINNING LINKEDIN HEADLINE

1. Incorporate relevant keywords

LinkedIn™, like Google, functions as a search engine. It prioritizes profiles with complete information and relevant keywords. By integrating industry-specific keywords into your headline, you increase your chances of appearing in LinkedIn™search results, thereby attracting the right audience.

So just like SEO keywords are important for getting traffic to websites and just like hashtags help people discover accounts on Instagram, utilizing keywords in your LinkedIn profile will help potential customers discover you.

For example, adding keywords that are related to your niche expertise can greatly increase the chances of your profile appearing at the top of the search results. You can use keywords like “finance coaching,” “tax savings,” “cash flow,” and so on.

Now, keep in mind: Having a profile that makes sense and is easy to read is way more important than cramming in every single keyword you can possibly think of. So consciously make an effort to include only those keywords that are super powerful and targeted, and don't go overboard with it.

2. Add emojis and symbols

Emojis and symbols serve a dual purpose — they offer a break from long and endless text which improves readability, and they also create visual interest.

3. Showcase a shining credential

A professional achievement in your area of work can instantly elevate your brand and positioning in the eyes of your target audience.

Examples: “Award winning Advisor” “Bestselling Author” “Top 10 Podcast Host”

4. Inject a dash of personality

Include an attribute that is unrelated to work, significant to your identity, and relevant to your buyer persona.

This attribute could be described as a passion or a lifestyle choice that showcases your work ethic or personality.

Examples: “marathon runner” “avid gardener” “minimalist” “outdoors enthusiast”

Or if your buyer persona values humor, you could spice this up with something cheeky or clever, such as: “5-star mac & cheese chef” or “professional friend of dogs”.

A solid buyer-centric LinkedIn profile headline contains 5 key components:

A power verb (such as “building” “activating” “developing” “supporting” “delivering” “maximizing” and “amplifying”)
Relevant keywords for LinkedIn search optimisation
Words that identify your target audience (Who you help)
A statement that communicates your value (How you help)
A call to action that incentivises your LinkedIn connections to take the next step in the customer journey. This could be an opt-in form to access free gated content, a booking link to schedule an introductory consult call, webinar registration, event or newsletter...

Once you've got your LinkedIn profile updated with your fresh headline, I'd love for you to reply to this post with a screenshot of your shiny new profile!

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