How do I start making logo when I have no expensive software like Adobe or anything? I need help!!

’ve been working on my brand for months now, but I feel like I’m stuck and can’t nail down a clear identity. I know what I want to offer and who I want to reach, but every time I try to put it into words or visuals, it feels scattered. I want my brand to stand for creativity and authenticity, but I also want it to be approachable. Right now, I feel like it’s all over the place, and I’m worried potential clients won’t get a clear idea of who I am and what I offer. Other brands seem to have it down and so clear yet I struggle. Has anyone else been through this? How did you find clarity in your brand? Should I focus more on my visuals or my messaging first? Any tips or feedback would be hugely appreciated! Thanks in advance! 😊