Introduction to Branding: Building the Foundation
In this course, you’ll learn the fundamentals of branding, what it is, why it matters, and how to build a strong brand that resonates with your audience. We’ll explore key elements like brand purpose, values, personality, and promise, while distinguishing between brand identity and brand image. By the end, you’ll have the tools to create a brand that stands out and builds lasting relationships with customers. Perfect for entrepreneurs, small businesses looking to craft a strong brand.