I’m super excited to be apart of this community, I hope to build relationships, and make connections with everyone! Ready to learn and grow!

Here is my introduction video, looking forward to connecting with you all!

Welcome @Chinetha Brown @Raye Smothermon @Dylan Mcnamara @Michael Afriyie @Candice Caldwell Feel free to say hello. Happy to have you here. Devon

Hey there, I'm Matt Fracek, CEO/Co-founder of Nature Backs and the other person helping try to make The Breakroom a cool place for all of us to hang out! I live in Northwest Arkansas with my incredible wife Aly and basset hound named Willow. I started the world of business by flipping smart phones in college and then eventually switched to building a fairly successful clothing brand inspired by something I’m passionate about - nature. Not really wanting a normal job in college I had some success buying and selling cell phones to make ends meet. It was great financially, but I soon realized that passion matters more than money. So, I took a step back, evaluated my interests, and found my love for nature and the outdoors. That's when I decided to create a clothing company that reflects my passions. Most of everything I know was built through the 8 years of working on Nature Backs. Since 2016, through trial and error, I learned all sorts of valuable lessons about building a brand without any external funding. Throughout the years, I've witnessed the e-commerce landscape evolve, presenting new challenges and opportunities. Networking and collaborating with like-minded individuals, such as with Devon, have been so valuable in navigating these changes. This group, The Breakroom, is what it’s all about - sharing insights, collaborating, and inspiring others on the entrepreneurship journey. So, sit back and join me as we explore this exciting world of e-commerce together! Talk soon :) - Matt

Alright, I'll be the first to introduce myself. I'm Devon, founder of Awake Happy & the guy behind the scenes, and alongside Matt from Nature Backs. Started Awake Happy back in 2020, building it up with just my own two hands. It's been full of highs and lows, but Instagram's been our main hangout for a while. Lately, we've been spreading our wings, trying out new channels, and the Shop app has actually been doing really well for us lately. Built a solid rep with over lots of on-site reviews and a glowing Trust pilot. I live up in Cazadero, north of the Bay Area, juggling life as a new dad and squeezing in time at my small shop. It's where I pack some orders or sometimes just pace around, deep in thought about the next big move for Awake Happy. Before Awake Happy came to life, I ran an e-commerce store selling pet gear. It was going great but eventually Amazon fees ate into my profits. That venture taught me heaps about not putting all my eggs in one basket. It led me to explore what really matters to me - mindfulness, spirituality, and connecting with people on a deeper level. That's how Awake Happy was born. My first shirt, "Intrinsic Awareness," hit it off and made me realize I was onto something special. I've poured everything I have into this, from web design to ensuring our product pages are spot-on. I've certainly learned that I don't really mesh well with most agencies & marketers offering their services just never really panned out for me. What does work consistently though is chatting with a fellow business owner over a coffee, sharing ad account screenshots, and brainstorming our next moves. Seriously does the trick every time. That's why The Breakroom exists. It's a space for us to ditch the noise and get real about what's actually working in our businesses. I'm all in on opening up the Awake Happy playbook, sharing the wins, the losses, and everything in between.