Hey Breakroom! Just dropping in to share some new updates and the latest shifts in our community's focus! As we've been ramping up our activities, @Matt Fracek and I noticed The Breakroom was getting overloaded with Facebook ad content. While this is our jam, it seemed like it wasn't the case for many here. Over the weekend, we took some time to think about what we really want this group to embody and the kind of members we want to attract. We've made some changes, especially to our "About" page – it’s got a whole new feel now! Go check it out. We hope to be a hub for young, artistic e-commerce founders who prioritize ethics over profit. We're moving most of our Facebook ad discussions to a new group, which will allow The Breakroom to remain a space for sharing broader business insights and connecting with other ethical founders and creative minds. For those still keen on Facebook ad convos, don’t worry! We’ve launched a new group dedicated to that. It's a place to dive deep into our ad strategies, share experiments, and discuss what works and what doesn’t. We're kicking it off at free for early birds from The Breakroom – this will later go up to $100/month, aiming at a more professional audience of media buyers. Check out this new group here if you're interested. This is where you can see our latest tests, creatives, and spends, and contribute your own experiences. As always, I'm eager to hear what you all are working on and see how we can support each other in building brands that not only succeed but do so with integrity and creativity. Later ya'll Thanks, Devon

This group is so new. I know a lot of you are maybe a little shy to be early to share and post. I just made a quick video that will hopefully help you understand the goal of this group and understand how posting content in this group earns you points and unlocks big nuggets like ad walkthrough calls and campaign setups.

Hey everyone, @Matt Fracek and I decided to start this group as free. We may be charging for it later. Not yet sure. We've been dropping cash on ads for our e-commerce brands for years. Now, we’re sharing what we’ve learned and hoping you will too. It’s all about growing together. If you’re running ads on Facebook, Instagram, TikTok, or Google, or if you're trying to up your social media game, and you want to hang with others doing the same, this is your chance. Whether you’re building a new business or have something mature you are welcome here. Jump in, say hi, check out what we’ve got, and share what you know. Let’s all level up together. The group will stay free for members that level up in here.

Hey everyone, happy Monday! Quick update from my side - we officially kicked on some fresh ads on meta to bring in new faces. The Breakroom is a week old and just starting to crawl.Tomorrow or the next day, Matt and I are diving into ad accounts, with recordings to share. Can't wait to connect with more of you and get a peek into what's happening in your worlds.I've also just wrapped up a module in the "Start Here" classroom, walking through the Skool’s point system and our recommended engagement tips. So, if you haven't yet, drop an intro post in the group. You can watch the last video in the classroom to get up to speed for your introduction. Looking forward to seeing more of you join the conversation. Here's to a great week! See you around. Devon

Hey hey, Devon here. Just relaxing this weekend and got to thinking about the 1st week closing out. We started The Breakroom, basically from scratch, less than a week ago. So I wanted to recap and share my thoughts on opening this group up to more people. So far we’ve really just been setting this place up. We’re focused on making a space where our founder friends, and maybe their friends, can hang out and share what's up in their business. In order to do that we want to start helpful conversations. After seeing Matt open his ad account, I'm planning to do the same. We're working out a points system to reward sharing of real nuggets or asking smart questions. The hope keep this place filled with insights and real talk at all times. We will likely do giveaways to top points earners and we’ll be locking up some of the content in this group until you reach a certain level of engagement in the group to protect sensitive information from those that aren’t willing to follow the rules. This would be later on down the road. Some of next weeks goals for me are: 1. Drop more nuggets (like Matts lifestyle vs flat-lay video) 2. Improve the onboarding videos experience 3. Record some of our meetings to give you a peek behind the curtain. We appreciate folks joining us from the start of this community. We hope it becomes a go-to spot for day to day hangs and motivation. Please share something that's working for you right now. Or maybe you are considering revamping a part of your business in some way. Know anyone that may be interested in joining this group early? Let us know in the comments or DMs. Big thanks to all you early friends that are showing up. Starting new things is hard but it’s easier with friends. Happy weekend 😊 Devon