I was just looking through the 'Classroom' tab Pacha provided and came across recommended reading and videos and thought I'd ask if anyone has any additional books or resources they've found valuable...whether it's about branding, business/chiropractic, mindset, health or anything else you felt helped you along your own journey? Or even just a word of wisdom for a new guy looking to open his own office soon 🙂
I'll share a book I liked... "The Power of Moments: Why Certain Experiences Have Extraordinary Impact" by Chip and Dan Heath was a fun and interesting read and got me thinking about how to create these situations in my future practice to really elevate the experience people have in the office. Check it out!