Give your audience what they want solved...
Not what you think they want or need
(Scroll to the end for some juicy actionsteps to nail this)
Are you offering someting that people want solved?
or do you hope that people want it solved?
Listen, I've been making this mistake so many times over three years or so.
Trying to force to solve a problem the market didn't want.
You see,
you can have something really great but you're trying to offer it to a market that isn't starving for that problem to solved.
Think of it like this:
Your trying to sell a hotdog to someone that's looking for something to drink.
It doesn't matter how good your hotdog is, that person is not looking for it.
Same with your coaching offer.
If you're trying to help unmarried people with their marriage it doesn't matter
how good your offer is that person will not buy from you.
Do you know if your people want your offer? Let me know what you've got
And let's improve it so you're positioned as an authority in your niche👇
Here are 3 steps to get your offer make sense for your audience.
🔥1. Talk to people, what do they actually want solved, what's their top 3 pain points?
Make polls to get data, and start conversations with them.
🔥2. Research what's already working for your competitors, make it uniquely yours.
What's the problem your competitors solve and who do they solve it for? You learn a lot by looking at successful people.
🔥3. Test your offer with some beta clients.
Before you go all in on your idea, test it out with different people suffering with the problem you are best to solve.
See who you enjoy working with most, who is suffering most, and is willing to do the work.
Ps. Let us know what you got already. Let us help each other in the comments 👇
2
7 comments
Liv Nilsen
5
Give your audience what they want solved...
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