Great content so far and excited to follow. Caleb we manage a local plumber in NC and trying to get into the map pack is a bit longer than we anticipated. Obviously trying to rank for plumber near me, or emergency plumber and all of his services. Should we try and rank the general plumbing site homepage for water heater replacement or create a separate page for it? He does in fact want to increase the sales in this service and your Plano example is one that caught our eye to join and follow?