Fulfilment issues · Agency World

Fulfilment issues

Hi guys, I am currently doing lead gen for contractors and with my first client i managed to get him 54 leads in the first month which was a great campaign this is with qualifying questions . Now I am working with 3 other clients and I have near enough replicated the other campaign, but it's not working anywhere near as good. I have even made changes to creatives and AD copies but I am still not getting the results I would like to be seeing, the cost per lead is going too high. I have tried to look at changing around the area radius as well, it's also on a broad audience so I'm not having issues with a small audience. Any suggestions on what else I could be doing?

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