Two Questions- Ad Focus and Custom Segments

I am hoping the Uplevel Brain Trust can help me with a couple of different questions as I am shooting my first ads and prepping my first campaigns.

@Brian Moncada

@Nick Grippando

@Nicholas Verge

1- The focus of my ads. I have like 10 areas of focus that I want to test and the answer may be..."just test them all". But a lot of them are "my kids won't listen to me" type things. I am wondering...for a high ticket offering, would it be better to focus on BIGGER level things in the parenting realm like "am I screwing up my kids" and "my husband and I always argue over parenting" or how unhappy people are in their family lives because they don't have parenting dialed in. Thoughts?

2- I am setting up some custom segments. I am confused about how it works. When I use tools (like Tube Buddy) to see popular topics and phrases in YouTube search, I see things like "defiant child" having big numbers. Then when I try to put it into a Custom Segment, it says there is nothing measurable to it. I've come up against this several times. Any idea why? And what's the most reliable way of finding the best terms for custom segments?

Thanks!

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