What's up team! Good news... YouTube Ads just got a WHOLE LOT more powerful! Now, you can run YouTube Shorts Ads! Shorts are videos that are less than 60 seconds and are perfect ads for people watching YT on their phones! These ads take up the FULL-SCREEN and are QUICK, which makes them super powerful for brand awareness (TOFU) and remarketing (MOFU/BOFU) to get them back over to your page and buy/opt-in/book a call! (see pic attached for examples) Yesterday we had a meeting with our Agency Account Strategist at Google and they gave us the blueprint to launching these with the right setting to begin testing them for our clients. What's crazy is they told us that a recent poll found nearly three-quarters of U.S. internet users said they spent at least 30-minutes per day watching short-form videos... Buuuutttttt with Tik Tok growing popularity so quickly, YouTube is making sure they are giving them a run for their money! So here's a few ways you can use these immediately: 1. Convert your best YT Ad into a quick 60-second or LESS YouTube Shorts Ad. This will allow you to get even more eyeballs to your already proven creative and possibly get even cheaper cost per leads. 2. Create a YT Shorts Ads only campaign To make sure you test this type of ad by itself, you can create a Video Action Campaign to force deliver exclusively on Shorts inventory by targeting mobile devices only. 3. Take your top performing Tik Tok Ad (if you're running them) and follow Step 2 above to start testing that same creative on YT to scale even further/faster and tap into the YouTube world! These are just 3 quick tips to help you start getting conversions/clients from YouTube Shorts Ads immediately! We'll be rolling these out for all our DFY agency clients next week, just gathering the assets we need to launch... So we should have some hard data on the stats to share in the upcoming weeks! Cheers :)

We just purchased a Solar Company in California for Pennie’s! I know this community is all about marketing but this ties in great with our businesses that we have under our portfolio. Our YouTube Ad Company will be paid by our new company as a growth partner and more importantly setting up some bad ass YouTube ad marketing once we rebrand this company recruit and sell! Super Excited! I have to thank Bryan and Nick for growing such a wonderful community that is very active and excited everyday. Just wanted to give you guys some tips for when you close deals/ clients! Have high energy because it’s contagious the more excited you are to help a company grow with YouTube ads the more likely they will work with “you.” Being nervous is energy “I call them butterflies.” Use it and do a practice run with a friend or family member. Do not tell them that’s what you’re doing you need to wing this. It will help you speak more clearly when you’re ready to actually dive into a call or face to face. It will help you get all the bugs and excitable “distractive energy” out of you so you’re not throwing up all over your clients. Excitable “good” energy is great but hone that into a well crafted message. I do this everyday. I’m always practicing and developing my communication skills. Business is people and relationships remember this. It comes true every time we close any deals. Thanks Adspend Community!

Welcome to the Adspend.com Skool! The goal of this group is to help coaches, course creators, and agency owners scale with YouTube Ads. Here at Adspend.com, we've spent over $50m on YouTube Ads in the last 3-years for the biggest names/brands in the info-marketing industry. Our mission is to educate the world through advertising, as we believe that the right information, presented to the right person, at the right time, with the right offer, can change their lives forever! But to do this profitably, you need to learn how to create and run ads that convert cold traffic into high-ticket clients... and that's exactly why we created this free Skool group :) So start here by checking out these links: - Classroom - Mastermind - YouTube - Twitter - Work With Adspend.com Inside of the classroom, you'll see that we give you access to our agency's entire YouTube Ads creative module, but some of the other modules are LOCKED... To unlock them, you have to "level up" by getting likes on your posts or comments inside the community. This encourages everyone to be active inside the group and share valuable content so that you can unlock more free bonuses and level up on the leaderboard. NOTE: This does not mean spam everyone by posting a bunch of irrelevant things OR start liking your own posts/comments, those don't count contribute towards your level anyways. Also, if you're just here to look around, be a spectator, and simply take from the group but not give anything back in return... you will be kicked after 30-days of inactivity. Skool allows us to see when you're last active, so we'll clean house every month and ensure this group remains high-quality. To kick things off, please comment below introducing yourself. Let us know: 1. Your name 2. Your business, what you do and who you help 3. What project you're currently focused on

We are going to be moving everyone inside of here into our new group (Ad Men Mastermind). Here's a video of the announcement and the next steps going forward. https://www.loom.com/share/8050898c79cf4a589c716da9877b492f Looking forward to seeing everyone inside the new group!! *NOTE: this is a paid group if you want to get access to the Ad Men Mastermind book a call here

@Brian Moncada @Nick Grippando - please help! I launched our ad campaign and we've been running it for 30 days, with really poor results i.e. no booked calls. These are summary stats from the booked call funnel tracker, since launching on Nov 9th: Total ad spend: $1,478 Total Impressions: 85,959 Total Views: 8,233 View Rate: 9.6% CPV: $0.22 CPM: $17.20 Total clicks: 499 CTR: 0.6% CPC: $2.96 Leads: 27 LP: 5% CPL: $54.75 So, CPL is WAY too high - we can't be paying upwards of $50/lead that isn't even getting past the VSL to book a call. And the no. of leads is also WAY to low as well - we can't have had just 27 leads in 30 days!! I haven't changed anything in the copy, creatives or audiences yet - just let the ads run to see the data. But we need help in what to do next, as we can't keep spending money on this i.e. we want to pause the ads and fix it before we do anything. Also, I didn't ever get a response about my earlier Q re: the audiences i.e. I created 5 campaigns as per the training, but only 3 of them are getting ad spend - Google Ads has paused the other 2, and I don't know why. I'm sure this has something to do with it, but need some input on this. Look forward to a response! I'm sure this will work, but need another set of eyes to help me figure this out! Thanks!