BIG NEWS: YouTube Shorts Ads!

Brian Moncada

Aug '22 in General discussion💭

What's up team!

Good news...

YouTube Ads just got a WHOLE LOT more powerful!

Now, you can run YouTube Shorts Ads!

Shorts are videos that are less than 60 seconds and are perfect ads for people watching YT on their phones!

These ads take up the FULL-SCREEN and are QUICK, which makes them super powerful for brand awareness (TOFU) and remarketing (MOFU/BOFU) to get them back over to your page and buy/opt-in/book a call!

(see pic attached for examples)

Yesterday we had a meeting with our Agency Account Strategist at Google and they gave us the blueprint to launching these with the right setting to begin testing them for our clients.

What's crazy is they told us that a recent poll found nearly three-quarters of U.S. internet users said they spent at least 30-minutes per day watching short-form videos...

Buuuutttttt with Tik Tok growing popularity so quickly, YouTube is making sure they are giving them a run for their money!

So here's a few ways you can use these immediately:

1. Convert your best YT Ad into a quick 60-second or LESS YouTube Shorts Ad.

This will allow you to get even more eyeballs to your already proven creative and possibly get even cheaper cost per leads.

2. Create a YT Shorts Ads only campaign

To make sure you test this type of ad by itself, you can create a Video Action Campaign to force deliver exclusively on Shorts inventory by targeting mobile devices only.

3. Take your top performing Tik Tok Ad (if you're running them) and follow Step 2 above to start testing that same creative on YT to scale even further/faster and tap into the YouTube world!

These are just 3 quick tips to help you start getting conversions/clients from YouTube Shorts Ads immediately!

We'll be rolling these out for all our DFY agency clients next week, just gathering the assets we need to launch...

So we should have some hard data on the stats to share in the upcoming weeks!

Cheers :)

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