Reason for VCR to tank?

Last month my VCR was 14% and this month so far it is 2%; I am still getting leads for about the same price, between $13 and $15. (My cost per booked call last month was $120, now it is $600+.)

Nothing in my funnel or campaign has changed, besides for me adding another ad with some headline tweaks to see if it performs better than the others that are proven... (same YT video in ad as the others) what could be the reason why my VCR dropped so drastically?

I do have the "booked call" and "optin" conversion set for my desired conversions... did it maybe just send all of the initial traffic to this funnel that would best convert to a booked call? Thanks!

@Brian Moncada

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