Optimizing Ad Campaigns for The Upsell

We’ve been spending the last couple of days auditing a clients ad account while planning for the next launch.

The offer is a $97 event ticket with a $497 Platinum and a $225 VIP ticket.

We have 2 weeks to run ads with the budget of $85k - $115k in ad spend.

Since we only have a limited number of days to test and scale…

It’s going to be a wild right 😂

However, because the budget is big enough we’ll be able to rapid test within 24 hours to find winners and scale them.

Looking over the previous media buyers work, it’s pretty bad ngl…

From only running Dynamic Creatives to not having Conversion API setup to not excluding specific channels across the YouTube ads…

It’s no wonder the CPA used to be $400 - 500.

So what we’ve quickly doing right now is setting up Conversion API.

And one of the biggest tests we’ll be doing is optimizing for backend conversions.

That means we’ll be:

Then we’re gonna split test the optimization and see what brings us the highest results.

Because if you optimize for the higher priced ticket it has a really high chance of making the CPA lower on the front end.

Stay tuned and I’ll continue to document the process and share the results and what we found that worked and what didn’t.

MK 🔥

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