From 8-18-23 Coaching Call Question: Do you recommend like running standard shopping alongside PMax and with what Bidding strategy? Answer: Yeah. Yeah. No, good question. So I haven't specifically addressed that in a Q&A. So let me let me handle that real quick. And then J you had made noise. I'm assuming you had a question. So yeah, basically the standard shopping performance, Max, is supposed to be a supplemental campaign type. It's supposed to be turned on once you kind of have the wheels turning, performance is coming in and it's a way to find I want to see new audience segments that can convert and then to to just like dump gas on the fire. So Google themselves will tell you you should run all of the campaign types that can be addressed with performance, Max, as standalone campaigns in addition to performance, Max and I have seen generally more success in e-com by running standard shopping. But at at all versus running performance. Max, If you have a product that people want and are often searching for and then buying on line performance, Max is an easy win. And then running standard shopping allows you to target in different ways. So the way that I like to use them alongside each other generally performance Max is just going to kind of do whatever it wants to do. It will find using whatever asset groups or listing groups you have, it will start serving some impressions. It will then when you get a conversion in any listing group based on whatever audience signals it picked up, it's going to dump gas on that fire. It just load the impressions up for that listing group to try and maximize the performance from that group because they're like, Oh, we found a market for it. Let's give them that all day. So that's kind of not really something you have a lot of control over with standard shopping, the best way to run alongside that I've seen is to use a manual bidding and have like, well, okay, manual bidding in at least one campaign that is bidding like really low.

From 8-18-23 Coaching Call Topic: What we know about Demand Gen Campaigns so far and our thoughts about them. Discussion: Let's talk Demand Gen. I'm gonna share my screen and hmm, All right. And I'm going to zoom in. All right. So I am not in the beta for this. I actually none of the agencies I'm currently working with it, Premier partners. And I'm not a premier partner because I'm in everybody else's mixes. So I'm in this weird state that I've not been in in a while that has me without access to a lot of beta stuff. But I will share everything that I know on this and my thoughts about the usefulness. So a I love full funnel thinking. I love I mean, if you've seen any of this. Well, I mean, one of the first answers to to a question that I did in this group, was it like walking you through my market journey path strategy framework? And it heavily ties in to the value of what demand gen campaigns are supposed to be addressing? I believe so. Google seems to be shifting with performance metrics and demand gen in this direction of let's make sure that we're not just focusing on search and demand capture. Let's see how much we can get branding to work in a practical attributable way. So the the biggest. Okay, so let's start with what dimension campaigns are. So demand gen campaigns are supposed to be replacing discovery campaigns. And I believe that they're supposed to be considered like an upgrade. And in theory it totally is. So demand gen or discovery campaigns were image headline description they would place in Gmail, they would place on YouTube, on the home page and on the watch next placements. And then they would place on the Discover like Google, Discover News, Feed kind of thing. So are you guys familiar with the do the Google Discover feed? Yeah. Okay, cool. I talked to too many iPhone users that are just like, Wait, what? Google has a news feed? So I'm an Android user. I see the news feed all the time. I discovery ads every day. So it's kind of like display, but in premium placements. And I've seen the the ways that I've seen it work better have been more in line with introducing new ideas to people, capturing people's attention and interest with like novelty in the headline or sparking curiosity and answering that question, introducing something that they didn't know existed, or pushing promotions that had kind of some scarcity and urgency, particularly when I haven't seen a whole lot, honestly, in Gmail.

From 8-18-23 Coaching Call Topic: Managing accounts with low budgets (e.g. $500/mo) Discussion: I think I have a topic that will probably be good for another part of next week's session, which is based around like clients that have like very limited budget, let's say around like 500 a month. Yeah. And just trying to figure out the best way to structure their campaigns to where it's profitable for them. And hopefully in the long term, I can we can scale it because it is possible. Yeah. Lyndon are you interested in that answer at all, or would you rather I turn that into a little video or talk about. I'm yeah, I'm curious to hear what you have to say because I have like, thoughts of my own. So I'm like, Well. Okay. And then, yeah, I love to hear about. The demand gen stuff too. We just signed up for the beta but haven't really heard much else and our rep kind of sucks. So because they were. Yeah. Yeah. Well it was funny because the link is like floating around, you know, to sign up on LinkedIn and we emailed them because I wanted to see what he would say. He's like, Oh, there's no beta available. Like what? Anyway, so Awkward. Interrupted. Go ahead. Yeah, good. You're good. Yeah. So I'll, I'll talk real quick on the on like low budget campaigns and then we'll chat dimension a bit. So I work with a lot of low budget accounts. Actually it's super infuriating because they don't pay a lot and some of them want a lot of work. So, you know, sometimes you just need to say no to them. But if you work for an agency or if you work white label and you know it's part of a package deal, then you kind of are stuck in that boat. So best ways that I have found. Well, okay, so Jay Lee, gender income low budget. That's it believes in basically white labeling for a for agency I'm a freelance inside ICE and they're basically is all in the same niche so it is basically what is it a notary clients. Okay. So he's bringing in a bunch of notary clients every so often and there is this is just copy and paste just about so but the thing is their, their, their budget is limited because they don't, they don't like to invest upfront. They like to see their performance first and they time. So that's true. That's but I'm trying to I'm not there now.

From 8-18-23 Coaching Call Topic: How to increase conversions on a high-traffic ecommerce page. Discussion: Yeah. Yeah, I guess I'm on, like, the the put out the fire side of things. That's because you work in a marketing agency. So I inherit this, this new client, I think the beginning of August and they're like a like a big day and smart toilet company. Yeah And so they're. YouTube ads so keep like, okay. So, so they already had like a PMax campaign already in there. And so usually my marketing manager was like, Hey, just just try to take what's working already and expand upon it. So I was like, okay, let's do that. And so they had a Performance Max campaign are in there. But it was it just had a asset group with all the, all the products in it as the product was. Yeah. And so the client said he wanted to focus on I think like maybe four types of toilets. And so I created an asset group for each product, product type. So it was like four different, I guess, models of the toilet. Okay, I did that. And then we wanted another campaign for like it's like a big day for Smart Toilet. He makes campaign in. End of the day, he makes campaign. And then I added a a standard search campaign for our catch all with the lobbyist. Okay. And so that's been running, I would say, since the fourth of this month. And we haven't got any convergence coming through. He got one at the court this week. I was able to limit how much the display network was on. That's good. Yeah. My change in some audience is in there, but I'm just like stuck with my voice. What to do next as far as like, trying to give my man some some sales before He's like, okay, let me jump ship. Right. That's that's kind of a tricky one. What's the price point on, on kind of the average smart toilet or. It's, I would say on the low end, maybe like 400 and on the high end is maybe like 8000. Okay. Okay. That's that's pretty standard as I'm looking at that now. I'm not like a smart towards the experts. So it's the the total rainfall total.

From Coaching Call 8-11-23 Topic: Excluding Audience Segments from targeting, whether in Display or Search. Discussion: You had also asked about excluding audiences from campaigns. And basically let me let me pull up something and then share my screen so you have options. All right. So I am an A. Oh, come on now, let me zoom. Oh, but if you hold down the right button, things get easier. So I am in a general plumbing account that I am allowed to share things on. So there are audiences that can be applied to of course, you know, your display discovery, non search kind of campaign types and there it makes sense that adding or excluding audiences is just a matter of refining your targeting right? So if you were to ad targeting, you know as you're creating your audience, the exclusions are just kind of right there underneath you're targeting and it's it's just kind of a natural part of the set up with search it's a little different. So not a lot of people use remarketing lists for search ads for targeting because it basically just completely nerfs any of your incoming traffic from that search campaign. However, it can be a relatively low cost way of, really getting like really quality traffic, a little bit of really quality traffic based on what audiences you have. So if you have remarketing audiences. So if I were to add an audience, so I've got all of these, you know, remarketing lists for search ads added an observation, which is the recommended. But if I wanted to narrow the reach of my campaign, I could have and I have to be somewhat careful in clicking around. So I'm not showing like, you know, the name of the brand, but even then it wouldn't matter. You wouldn't recognize it. So they you can you can ad targeting here. You can you can target specifically around like detail demographics or which is like parental status, marital education, homeownership, employment, homeownership status. You can. Yeah, that's that's right. We want to exclude first. Yeah. So if you come to your your audiences and honestly I don't do a whole lot of excluding of audiences on search and so this will be an experiment for me. But if I were to come here to audiences, scroll to the bottom where it says exclusions and then click browse is homeownership. Renters. Well, look you there. Okay? So I am excluding it now that I need to see options here.