Aug '23 (edited) in Q&A Clips
What is the best way to manage Google Ads accounts with low budgets? (<$500/mo)
From 8-18-23 Coaching Call
Topic: Managing accounts with low budgets (e.g. $500/mo)
Discussion:
I think I have a topic that will probably be good for another part of next week's session, which is based around like clients that have like very limited budget, let's say around like 500 a month.
Yeah.
And just trying to figure out the best way to structure their campaigns to where it's profitable for them. And hopefully in the long term, I can we can scale it because it is possible.
Yeah. Lyndon are you interested in that answer at all, or would you rather I turn that into a little video or talk about.
I'm yeah, I'm curious to hear what you have to say because I have like, thoughts of my own. So I'm like, Well.
Okay. And then, yeah, I love to hear about.
The demand gen stuff too. We just signed up for the beta but haven't really heard much else and our rep kind of sucks. So because they were.
Yeah.
Yeah. Well it was funny because the link is like floating around, you know, to sign up on LinkedIn and we emailed them because I wanted to see what he would say. He's like, Oh, there's no beta available. Like what? Anyway, so Awkward. Interrupted. Go ahead.
Yeah, good. You're good. Yeah. So I'll, I'll talk real quick on the on like low budget campaigns and then we'll chat dimension a bit. So I work with a lot of low budget accounts. Actually it's super infuriating because they don't pay a lot and some of them want a lot of work. So, you know, sometimes you just need to say no to them.
But if you work for an agency or if you work white label and you know it's part of a package deal, then you kind of are stuck in that boat. So best ways that I have found. Well, okay, so Jay Lee, gender income low budget.
That's it believes in basically white labeling for a for agency I'm a freelance inside ICE and they're basically is all in the same niche so it is basically what is it a notary clients.
Okay.
So he's bringing in a bunch of notary clients every so often and there is this is just copy and paste just about so but the thing is their, their, their budget is limited because they don't, they don't like to invest upfront. They like to see their performance first and they time. So that's true. That's but I'm trying to I'm not there now.
Yeah yeah. So so notary that's a different niche. I have no experience in that but I know people are searching for them. So the, the easy answer is $500 a month for a small local service based business smart campaign. Give it time if you toss it in there, a few kind of high intent keyword themes. Make sure you keep an eye on the search terms in that negative themes as necessary and make sure it's connected to like their their Google my business profile.
Make sure you know, if they've got reviews that's going to be helpful for them. But I mean, if they just need to get the phone ring and get people in the door, Smart campaign is going to be the easy way going about that. And it's probably going to be the cheapest and most scalable option for them like I have.
I have a like tractor repair and mower repair company that is spending, I guess like maybe 500 a month. I've got, I think somewhere between three and four. I have three or four like live smart campaigns right now for different service themes, you know, to try to repair tractor sales. And they're getting like well over 100 conversions a month for five of their dollars, like sales and calls and store visits.
And like the Google hosted conversion actions. There are actually normally I remove them from the account, but in small local service based businesses they're actually useful because if somebody clicks get directions while if it's a roofing company or you don't want them to get directions, so you can just remove that. But if it's a notary and you want them to find that notary and come and visit them and engage in their services, then like you out, get directions, it's helpful because you know that they're coming and they clicked on an app within the last 30 days and you know, and then went to the maps, clicked on Get Directions or now website visits.
I would get rid of that one of the Google hosted because they'll they'll say Google hosted you know engagement website this is something like that. And then they have another one that I can't reverse up my head but it's it's something about like website engagement or engaged visitors and you can probably get rid of that as a conversion action but like to get directions, a story, visits, phone calls or clicks to call.
So the clicks to call Google hosted conversion is when they've clicked on an ad and then later they come back to the maps page or the Google my business page and they call from there. So there's you're still getting some attribution from that because of the influence of the app. So, yeah, smart campaigns, easy win for small people like this and it's not going to work for everybody like you could, you could copy and paste the same exact thing, crush it for one and the next person gets nothing.
And that's just a lot.
But they're these people are mobile notaries, so they're driving to the people, driving to people they're looking for. No research.
Well, shoot then. Yeah. Get rid of the the get directions button then. But still calls form fills. You know, you're going to be able to track that smart campaign. It's going to get you cheaper clicks and then just make sure that all of the traffic that you're sending there is centered around like mobile notary or on site notary or whatever, you know, terms that people are looking for that indicate the difference.
And you can test us like a separate campaign with a really small budget for just kind of general notary terms. But I would I would stick with like high intent ten dates probably to start. Okay. Because I'm sorry. Go ahead.
Yeah, I'll just and I have all them are like on the on research camp they all have search campaigns and this does a notary campaign in the mobile notary campaign.
Yeah. Yeah. Right.
Well, if I can get a cheaper like that, then, you know, I might test out the Smart campaign.
Probably so. And don't sleep on Mac's clicks. I hate Macs. Clicks? I always tell everyone, never use Mac's clicks, ever. I've used it sometimes, and it's worked really well. So I never say never anymore with Google ads unless it's like listening to Google reps. But I think but even then I've gotten good advice sometimes. So all the best practices, all the all the never is just throw it all out the window, you know, in case like this, if it's not working, test something that shouldn't work.
Sometimes it does. So smart campaigns, you know, test max clicks, mass clicks. One thing that's interesting about that is it does allow you to gain the benefits of all of the manual bit adjustments that you can do on like demographic and geo locations and advancement adjustments on phone calls. And you all those things. So, you know, if you know a lot about your audience, you know, you know where the people are converting, you know, like income levels and all those things like jump in time of day stuff like go in and set some annual bit adjustments, test max clicks, you.
Worst case scenario, you just throw it on max conversions instead. But. Right.
Yeah. Appreciate it.
Yeah, you bet. Lyndon, does that kind of align with what you were thinking?
Yeah, probably. Do the same thing. And then, I mean, I would also what he was saying about search, I would just see like how, how cost effective it was, but it sounds like it's more expensive.
So yeah, if it's not, I mean, I always love search because you get actual data on conversions, which smart campaigns don't tell you what search terms converted. You can find like what got clicks, but that's about it. So yeah, generally better if you can to run with, to run the smart campaigns and see if the search isn't working.
If you can get it for cheaper and sometimes I'll see you'll get a bunch of irrelevant traffic upfront like you get a lot of searches for addresses, just something as a really common trend. Yeah, but then like after, you know, not like a few days or a week, it starts get more dialed in, even without adding negatives around that.
But you can't go in and add all the negative ads and just be like, stop showing for, you know, these numbers or these addresses. But I think it ads, it is broad match negatives. Honestly I'm not 100% sure because they just call it negative themes. But I posted a video in the chat about what Google support taught me about keywords, keyword match types.
If you haven't seen that checked out, there's some interesting spice civics about how not just match type story, but how negative match types worked. But I didn't know like as concrete information. But I was I was doing a pretty good course and I looked up the article, so I was like, Oh, we'll see what they have that I can use.
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What is the best way to manage Google Ads accounts with low budgets? (<$500/mo)
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