Just got this email, thought I'd share in case you've not seen it: Shopping Enhanced CPC Deprecation Dear Google Ads customer, You’re receiving this message because you’re using Enhanced cost-per-click (eCPC) for your Shopping campaigns in the following accounts - (Redacted) What’s changing? Starting in early October 2023, any Shopping campaigns using Enhanced CPC will behave as if they are using Manual CPC bidding. Why are we making this update? Enhanced CPC was the first Smart Bidding strategy we launched over 10 years ago. Since then we’ve launched more advanced bid strategies like Target ROAS, Maximize conversion value, and fully automated campaigns like Performance Max that help you achieve similar or better results. As we continue to adopt these more advanced strategies and campaigns, Shopping campaigns will no longer use Enhanced CPC. What are my options? In your Standard Shopping campaigns, we suggest trying the one-click Target ROAS experiments for Shopping you can find in your campaign settings. You can also try our newest fully automated solution, Performance Max campaigns. If you choose not to make any changes to your campaign by October 2023, your campaign will operate as if it's using Manual CPC bidding

Google has started to roll out 'Automatically Created Assets', which is currently in Beta and can blessedly be turned off. It will auto-generate headlines, descriptions, and other assets (think callout, sitelink, structured snippet, promotion, and maybe even call and price extensions). Given the amount of horribly inaccurate assets I've seen Google create recently, this should probably remain off.

Looking for the newest Google As features, as announced by Google themselves? Check out this link periodically to stay up to date on official announcements from Google Ads. https://support.google.com/google-ads/announcements/9048695?hl=en