💰 How can you justify higher pricing with superior value?

Alex Hormozi emphasizes the importance of conveying the value that justifies higher prices compared to cheaper alternatives. He highlights that even if something costs more, the return on investment can make it a worthwhile decision. He uses personal training and stock investments as examples to explain that quality and outcome are more important than just the price tag. Think about a time when you chose a higher-priced option because of the expected value and share your story in the comments. Aim for 25 to 100 words, and make sure to respond to 2 comments and like 3 others to foster our learning community.

Link to Course Module: https://www.skool.com/acquisitionuniversity/classroom/2bc394c1?md=c3aa8f2f483c444eb871b8befbdda63c

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