There’s a saying: It doesn’t matter how you start; it matters how you finish. If 2024 hasn’t gone as planned, don’t give up. The last weeks of the year hold massive opportunities to close strong. With the right moves, you can still make this your most profitable year yet—and set yourself up for an explosive 2025. Have You Been Spinning Your Wheels? You started 2024 with big dreams. Maybe you launched new products, ran ads, or tested strategies, only to see mediocre results. The goals you set in January now seem far out of reach. And as the holidays approach, it’s tempting to believe that you’re out of time. You may think that winding down is your only option. But that belief is the real problem. Don’t Let the End of the Year Slip Through Your Fingers Many entrepreneurs give up too early. They assume the final weeks of the year are only good for leftovers. So they slow down—missing out on golden opportunities. This mistake creates a vicious cycle: - They miss out on year-end sales momentum. - They waste December scrambling to plan for January. - And they start the new year with the same sluggish results. Meanwhile, smart entrepreneurs use this time to accelerate. They know that what you do in December can drive exponential profits and set the tone for the next year. The Game-Changing Formula for a Strong Finish You don’t need a perfect year to finish strong. You just need a clear strategy. Here are four proven tactics to make these last weeks of 2024 your most profitable yet: 1. Keep More Money with Smart Tax Strategies The government offers ways to reduce your tax burden—if you know how to take advantage of them. - Invest in business assets to benefit from Section 179 deductions. - Contribute to retirement accounts to lower taxable income. - Write off expenses like software, equipment, or training for next year. - Defer Income: Delay invoicing or accepting payments until January if you’re on a cash-based accounting system. - Accelerate Expenses: Pay vendors or settle bills early to claim deductions this year.

Why the Holidays Are Your Biggest Opportunity Most business owners think of the holidays as a time to boost “extra” sales. But the holidays can completely transform your business if you go all in. For me, the holidays weren’t just a sales bump. They were a game-changer that shifted my business from $100K a month to $1M in one single month. That experience changed my entire approach to growth, and I never looked back. The Problem: The Limited 2X Mindset Many entrepreneurs approach the holidays hoping for a 2x or 3x sales increase. They’re just looking to do a little better than normal. But to reach these small goals, they do more of what they’re already doing—along with their competition. They throw more discounts out, spend more on ads, and hope for the best. And even if they do get a bump in sales, profits often stay the same—or worse, disappear altogether. Why Most Holiday Strategies Fail to Deliver With this “extra sales” strategy, most entrepreneurs end up creating more noise than growth. They boost sales but barely see a change in profits. This leads to frustration—and what’s worse, the cycle repeats every year. More competitors pile in, and the market grows more crowded. Without a clear way to stand out, it becomes an exhausting race that goes nowhere. Solution: The Power of 10X Thinking In the book 10X Is Easier Than 2X, Benjamin Hardy explains how small growth targets make things harder. Why? Because everyone else is trying for 2x growth, too. Instead, aiming for 10x forces you to think bigger, create better strategies, and rise above the competition. Very few are thinking this way, which leaves the field open to those who do. Why 10X Thinking Works Thinking in 10x terms reshapes everything you do and attracts better rewards. Focus on What Matters Most: To achieve 10x, you need to prioritize and only focus on the most impactful actions—the top 20% that generate exponential results. Attract Better Opportunities: A 10x goal sets a bold standard, attracting new people, resources, and partners aligned with your mission, leading to powerful growth.

Make the Holidays Work for You, Not Against You The holiday season is prime time for shopping. People are bursting with emotions they’ve stored up all year. And the holidays give them the perfect excuse to release it all through shopping and gift-giving. For many, it’s a time to reconnect with friends and family, giving them another reason to buy. And let’s not forget the pressure of tradition—buying gifts, keeping up appearances, and indulging in a bit of retail therapy all play into why holiday spending soars. Many have saved all year for this season, which makes it the ideal opportunity for businesses to tap into a sales surge. Even service businesses often see a boost from the holiday buying mindset. In fact, around 50% of entrepreneurs make over two-thirds of their annual sales in these few short weeks. But here’s the catch—you need to be prepared. Without the right approach, this incredible sales opportunity could slip through your fingers. The Real Problem: Record Sales, But No Profit It sounds crazy, but even with holiday sales going through the roof, a shocking number of entrepreneurs end up with little to no profit. Many even lose money despite their best efforts. Why? Some businesses go all-in with discounts, thinking it’ll bring in more customers. Yes, the sales volume goes up—but so do the costs. Each discount eats away at profits until there’s little left to show for all the effort. Then there are the entrepreneurs who pour cash into ads, assuming they’ll see a major return. But between rising ad costs and razor-thin margins, profits can evaporate as fast as they come in. This is frustrating and demoralizing after all the effort poured into holiday campaigns. Why Most Entrepreneurs Miss the Mark It’s painful to invest time, money, and energy only to come out with empty pockets. This happens because most entrepreneurs chase sales numbers without looking closely at profit. When discounts and ad spends aren’t carefully managed, they become costly mistakes.

I used to struggle to get customers. You might be facing the same problem. But then I changed one thing—and I never worried about getting customers again. This single change is so powerful, it unlocked an unlimited supply of customers for me. The one change I made? I changed my focus. Let me explain. Why Most Entrepreneurs Run Out of Customers Here are some surprising facts about customer readiness: - Only 3% of people are actively looking to buy right now. - Another 7% are open to the idea but not fully committed. - 30% are simply not thinking about buying at all. - Another 30% believe they aren’t interested, but could still change their minds. - And the last 30% know for sure they’re not interested (yet they could still refer you). The issue is that most entrepreneurs focus on chasing the 3% who are ready to buy right now. The Real Reason Most Entrepreneurs Fail Entrepreneurs think if they just work harder, they’ll grab more of that 3%. They believe that if they cut their prices or pour money into ads, they’ll somehow attract these buyers. But here’s the problem: everyone’s fighting for that tiny slice of customers. This means extreme competition, low profits, and high marketing costs. Only a handful of businesses win, while most struggle or fail entirely. Sound familiar? Shift Your Focus for Limitless Potential But what if you stopped fighting over the 3% that are ready to buy right now? But instead, you shift your focus to the 67% who aren’t ready just yet, but will be in the future. The reality is, when you nurture this 67%, you’ll unlock an unlimited, steady flow of customers. Why This Strategy Works So Well 1.Quick Buyers Come and Go Customers who buy quickly tend to leave quickly. They don’t stay loyal, and they’re less likely to refer others. 2.Long-Term Customers Stick Around and Refer Friends But those in the 67% need time to make a decision. And once they buy, they stick around. They’re more loyal, they make repeat purchases, and they keep referring others.

The Cold Reality of Cold Outreach Did you know only 2% of cold calls and cold DMs lead to appointments? Yet, many entrepreneurs still rely on this method, thinking they’ll eventually hit gold. But what if there were a simple change that could boost your response rate from 2% to 20%? This single shift changed my entire business approach — and it can do the same for you. The Core Problem with Cold Outreach Too many entrepreneurs treat cold calling as a numbers game. They aim for the easiest prospects — those few who might already be primed to say yes. The reality? Only 2-3% of people are ready to say yes at any given time. And with every business competing for that tiny percentage, cold calling has become a hard, grind-it-out way to find customers. When your business growth relies on fighting over the same 2-3%, it’s only a matter of time before you’re burned out. Why the Old Way Fails: The Trap of Endless Effort Most entrepreneurs think they can succeed by working harder or longer than the competition. This “just one more call” approach turns cold calling into a dreaded, exhausting process. If you have a team, they’re likely to feel the same — leading to turnover and burnout. And if it’s just you? You procrastinate, and your outreach becomes inconsistent and ineffective. The more you grind, the harder it feels to maintain any progress. It’s a recipe for frustration. The Game-Changer: Education-Based Selling The solution? Education-based selling. Instead of pitching immediately, create a presentation loaded with valuable information for your prospects and offer it for free. Chet Holmes famously championed this approach in his book The Ultimate Sales Machine. People are more open to receiving something free, especially when it’s valuable. Imagine a presentation titled, “The 5 Biggest Dangers Facing Legal Offices That Delay in Adopting AI.” You’ve just given them a reason to engage — and now, you’re no longer just another salesperson. Why This Approach Works Wonders