There’s a saying: It doesn’t matter how you start; it matters how you finish. If 2024 hasn’t gone as planned, don’t give up. The last weeks of the year hold massive opportunities to close strong. With the right moves, you can still make this your most profitable year yet—and set yourself up for an explosive 2025. Have You Been Spinning Your Wheels? You started 2024 with big dreams. Maybe you launched new products, ran ads, or tested strategies, only to see mediocre results. The goals you set in January now seem far out of reach. And as the holidays approach, it’s tempting to believe that you’re out of time. You may think that winding down is your only option. But that belief is the real problem. Don’t Let the End of the Year Slip Through Your Fingers Many entrepreneurs give up too early. They assume the final weeks of the year are only good for leftovers. So they slow down—missing out on golden opportunities. This mistake creates a vicious cycle: - They miss out on year-end sales momentum. - They waste December scrambling to plan for January. - And they start the new year with the same sluggish results. Meanwhile, smart entrepreneurs use this time to accelerate. They know that what you do in December can drive exponential profits and set the tone for the next year. The Game-Changing Formula for a Strong Finish You don’t need a perfect year to finish strong. You just need a clear strategy. Here are four proven tactics to make these last weeks of 2024 your most profitable yet: 1. Keep More Money with Smart Tax Strategies The government offers ways to reduce your tax burden—if you know how to take advantage of them. - Invest in business assets to benefit from Section 179 deductions. - Contribute to retirement accounts to lower taxable income. - Write off expenses like software, equipment, or training for next year. - Defer Income: Delay invoicing or accepting payments until January if you’re on a cash-based accounting system. - Accelerate Expenses: Pay vendors or settle bills early to claim deductions this year.

Why the Holidays Are Your Biggest Opportunity Most business owners think of the holidays as a time to boost “extra” sales. But the holidays can completely transform your business if you go all in. For me, the holidays weren’t just a sales bump. They were a game-changer that shifted my business from $100K a month to $1M in one single month. That experience changed my entire approach to growth, and I never looked back. The Problem: The Limited 2X Mindset Many entrepreneurs approach the holidays hoping for a 2x or 3x sales increase. They’re just looking to do a little better than normal. But to reach these small goals, they do more of what they’re already doing—along with their competition. They throw more discounts out, spend more on ads, and hope for the best. And even if they do get a bump in sales, profits often stay the same—or worse, disappear altogether. Why Most Holiday Strategies Fail to Deliver With this “extra sales” strategy, most entrepreneurs end up creating more noise than growth. They boost sales but barely see a change in profits. This leads to frustration—and what’s worse, the cycle repeats every year. More competitors pile in, and the market grows more crowded. Without a clear way to stand out, it becomes an exhausting race that goes nowhere. Solution: The Power of 10X Thinking In the book 10X Is Easier Than 2X, Benjamin Hardy explains how small growth targets make things harder. Why? Because everyone else is trying for 2x growth, too. Instead, aiming for 10x forces you to think bigger, create better strategies, and rise above the competition. Very few are thinking this way, which leaves the field open to those who do. Why 10X Thinking Works Thinking in 10x terms reshapes everything you do and attracts better rewards. Focus on What Matters Most: To achieve 10x, you need to prioritize and only focus on the most impactful actions—the top 20% that generate exponential results. Attract Better Opportunities: A 10x goal sets a bold standard, attracting new people, resources, and partners aligned with your mission, leading to powerful growth.