Hey folks, I have a client asking me about setting up Google Tag Manager to better track her ads. I am trying to learn this as fast as I can but I am not sure I am ready to take it on myself. Does anyone have any outsourcing solutions for this kind of work? Thank you in advance! Will

I am trying to work out pricing for my various SEO and website packages. I would like to have relatively clearly defined packages ready when I am talking to clients. If you outsource a piece of work entirely (e.g. website) how much do you mark it up? I totally get targeting a 60% margin for work done in-house. But marking up outsourced work that much — the prices start to feel premium. So, for example, we design and build premium custom websites in-house that we sell starting at $5900 for a 7-page site including 5000 words of content. I can outsource a 7-page website with 5000 words of content for $3250. I think it is likely to be a nice site but our premium sites are really great. To get a 60% margin, I would need to sell the outsourced site with content at $8200 — much higher than our in-house premium sites. So (at least) one of a few things is wrong here, either - we are currently underpricing our premium sites at $5900 - my cost to outsource client sites (with this vendor) is too high - I shouldn't expect a 60% margin reselling websites - I am underestimating the price tolerance of these niche markets I expect it is a combination of a few of these but I would love to hear your thoughts. William

I am just starting out with my prospecting and I allocated an hour today to start cold-calling. I am planning to offer free on-page as a lead magnet. I ran a Google search for a particular niche in a nearby city with a population of about 165K. I counted down about 20 results and started looking at potential prospects. I brought up the first prospect's website and checked how bad their on-page was. It was terrible. Then I confirmed the CMS platform and how difficult it would be to do free on-page to improve their ranking. They have an Agility site so I had to confirm if that was something I could figure out without hiring someone. I wasn't sure so I moved to the next. Then, I found myself looking at alternate keywords. Were the keywords I had searched for the most natural for this niche? By this time, the hour was up and I hadn't made a single call and had to take my next meeting. Am I doing too much research before I call? Or do I just need to allocate time to research a niche before I start those calls? Thanks so much. I would love to hear your thoughts!

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