Recently held our first charity event in Stockholm, co-hosted with @NiklasNorrby. Had around 100 swedish senoritas turn up, mostly from cold invites through IG. Without any IVE at that, apart from the charity’s (swedish equivalent to the Make a wish foundation) and venue’s @ tag. So expecting the next one to be even better… Anyway - here are some lessons from our trial. 1. Turn existing event into charity event Or better yet, just invite girls to an existing charity event and add the red carpet and step’n’repeat portion to it if possible. But if there are no charity events in your city - like here in Sweden - turn an existing event into a charity event. That way you also get the guilt portion in your invite, which will increase your response rate dramatically. In our case, this event was originally intended to be a rooftop afterwork, hosted by a guy outside of MOA. Initially, he was skeptical about turning it into a charity event, but by focusing on his PDE and keeping the downside minimal for him, he agreed. And that’s a huge advantage, not having to juggle venue, dates and the financial side. That will be a huge weight off your shoulder, when you don’t have to deal with nightclub and venue staff… like Michael says, not very accountable people. That brings us to the second point, if it’s tricky to find an existing event to transform and piggy back on. 2. Nightlife and venue folks tend to be tricky to deal with So if you can indeed find someone in the industry who communicates promptly and truthfully, that’s worth a lot. We had meetings with several venue managers, which wasn’t exactly straightforward. So if you can get a warm introduction to a venue manager, or already know one you can trust, go with him/her. Don’t get shiny object syndrome when starting out. A decent venue is better than none at all. Once you’ve already done a charity event and have IVE and proof of concept, you can shop around and level up more. 3. Hit rate with charity events is way higher

Hi guys, anybody from Switzerland here? I'm looking for a photoshoot partner, feel free to hit me up.

Drop your instagrams guys want to follow more like minded people

Hey guys! Happy to announce that MOA Sweden will be throwing its first event in two weeks. Will be a co-hosted event at a rooftop terrace in downtown Stockholm and will include charity. Involving that is truly a good selling point when promoting the event. Me and @Vilhelm Berninger has spent the past two weeks sending out hundreds of invites with some extra help to get through the full list. So far it’s looking really good👍 will definitely let you know how it went. If the concept is a success we will probably go another round in mid September. Send us prayers for good weather😆

Anyone know of any?