First Charity Event in Stockholm - Lessons From Vikingland

Recently held our first charity event in Stockholm, co-hosted with @NiklasNorrby.

Had around 100 swedish senoritas turn up, mostly from cold invites through IG. Without any IVE at that, apart from the charity’s (swedish equivalent to the Make a wish foundation) and venue’s @ tag.

So expecting the next one to be even better…

Anyway - here are some lessons from our trial.

Turn existing event into charity event

Or better yet, just invite girls to an existing charity event and add the red carpet and step’n’repeat portion to it if possible.

But if there are no charity events in your city - like here in Sweden - turn an existing event into a charity event. That way you also get the guilt portion in your invite, which will increase your response rate dramatically.

In our case, this event was originally intended to be a rooftop afterwork, hosted by a guy outside of MOA.

Initially, he was skeptical about turning it into a charity event, but by focusing on his PDE and keeping the downside minimal for him, he agreed.

And that’s a huge advantage, not having to juggle venue, dates and the financial side. That will be a huge weight off your shoulder, when you don’t have to deal with nightclub and venue staff… like Michael says, not very accountable people.

That brings us to the second point, if it’s tricky to find an existing event to transform and piggy back on.

Nightlife and venue folks tend to be tricky to deal with

So if you can indeed find someone in the industry who communicates promptly and truthfully, that’s worth a lot.

We had meetings with several venue managers, which wasn’t exactly straightforward.

So if you can get a warm introduction to a venue manager, or already know one you can trust, go with him/her.

Don’t get shiny object syndrome when starting out.

A decent venue is better than none at all.

Once you’ve already done a charity event and have IVE and proof of concept, you can shop around and level up more.

Hit rate with charity events is way higher

In my experience, a lot higher than photoshoots, afterworks, or comp dinners.

Vanity + GUILT, and that’s really powerful.

We invited around 1400 girls —> 200 reconfirmed girls (including +1s) —> ca 100 Swedish viking daughters turned up.

So to sum it up - great results, lots of work.

It’s close to a full-time job. And we kept it as simple as possible for this one.

No raffles or auctions — just cash app signs around the venue for donations directly to the foundation. And soft ask for donations in the reconfirmation. Maybe we’ll add some raffle for the next one…

Which will be in Stockholm on September 13th, this time supporting child cancer research 🇸🇪

So if you’d like to come to or help out with that one, just shoot me a dm on here or on IG - http://instagram.com/vilhelmberninger

Hope that was helpful. And feel free to reach out if you have any questions.

Good luck, and keep it simple stupid.

16 comments

Men of Action: Forum

skool.com/men-of-action-free

Forge an elite social circle in any city… so you can make successful friends… and EFFORTLESSLY meet stunning, high-quality women. We are Men of Action

Install My Dating System Here

Leaderboard (30-day)

+333

+144

+114

+109

+89