It's been a crazy week! I set myself a goal on Sunday to get 10 new members by the end of the week (22 Total). It's Wednesday and I'm already nearly there! 🎉 Lots of calls, meeting new people, posts, engaging. I've loved every second of it! Skool is an amazing place to meet supportive new people you would never have met otherwise! There's no place like it! I LOVE SKOOL! 🤝

Tag your Skool 'Ride or Die'

I’ve been testing super minimal copy on my about pages for a month or two … Which translates to “I just slapped some stuff up on the about page and then never changed anything.” The blue one (Creators) is a free group. It’s all time high for conversion was around 35%. A week ago, I started asking for phone number and revenue info. It’s converting at just over 27% …which is ridiculous because the copy on the about page (see screenshot) is borderline stupid lol. The second group (Homies) is new and while it’s technically free, they *do* have to take a trial to Skool in order to join. That page is converting at over 4% and it also has copy that is super minimal (but slightly more than the Creators group.) I see a lot of people get stuck on trying to get everything perfect before they get going. Hopefully my incredibly horrible pages will inspire someone to say “OK to hell with it I’m just gonna start.)

Celebrating being profitable month 1 with my ads directly to skool (yes the about page, no bridge page) with this post 🎉 I know everyone is afraid of running ads because... what if I can't make my money back? I want to give you the #1 most powerful reframe that will help you instantly become a better advertiser. Ready? The primary goal of running ads is NOT to make sales. The primary goal is to buy yourself data so you can stop tapping in the dark and make decisions about your price, offer, messaging, and overall business without relying on your "gut instinct". Many people can't find product-market fit or figure out what's not working for years. Great ideas are thrown out because they didn't have the right eyeballs on them. Terrible ideas are pursued for years, with so much money, time, and energy put into them. People keep holding on because of the sunk cost fallacy when, with ads, they could have found out in 2-3 months that they never had a chance. This is why I recommend starting to run ads early. You can (and should) even focus on list growth first so you have an audience to remarket to. If the offer you then try to sell with a sales campaign optimized for purchase (yes, traffic gets you nothing and nowhere) shows you that you need to pivot, you'll have that audience ready. Yes, you might "lose" a few hundred dollars. But how much time are you losing running around like a headless chicken? How much money are you losing buying courses where another headless chicken is telling you their gut instinct-based decision, and you eat it up because they got lucky once and don't even know why? You need to test things, find the data, and make decisions based on the actions you've taken. Based on your business and vision. Ads are the tool. I believe it's still the single best opportunity we have. And yes, Meta is terrible, and yes, I also got restricted accounts and hacked and can't talk to someone although I spent multiple 7-figures for myself and clients on the platform.

Earlier this week we shipped about page traffic and conversion metrics (see screenshot). Many people were asking what the average was... Here's the conversion rate averages platform wide: - Paid groups: 4% - Free groups: 18% The average for free groups is consistent, however, the average for paid groups varies significantly depending on the price, quality of traffic, and the about page content. In general, the lower the price, the higher the conversion rate. Take a screenshot of your stats and share it below so we can compare. We can all get better, together.