I want to run a black friday promotion for my SAAS business. Any tips? :)

Right now we're firing off 1-2 emails per day and our niche are agency owners Current stats: - 11 new leads per day - 1 unsubscribe per day - 24% open rates - 2.3% click-through rate Has anyone ever tested more vs. less emails? What have you found? Specifics are always welcome :)

Another newbie ads question :sweat_smile: very thankful for this community Why are my "Leads" and "Website leads" such a different number? Did I set up the pixel incorrectly? Is FB's pixel attribution that bad? Kindly let me know, thanks! :)

Is that normal? I've only been running this warm retargeting campaign for 2 weeks so maybe it needs more time to build a bigger retargeting list and that would bring CPL down? I would think my warm retargeting would have cheaper CPL since these people have seen my ads before, visited my website (touched my pixel), etc. Please let me know below :)

When you want to test new creative, do you just chuck it into an already-running, existing ad set? Or do you create an entirely new ad set to not interrupt the ad sets already running ?