If you feel your campaigns have performed at a *good* return for around 14 days minimum, you can start scaling your campaign. A "good" return is subjective and based on your AOV, LTV, margins etc. Know what your ideal ROAS or return is based on your own business. Turn up the budget by 10-15% as to not shock the algorithm. Wait another week and assess before adjusting the budget again. Note that your ROAS will likely take a bit of a dip when you increase your budget. This is normal. We always make sure our ROAS is ABOVE the ROAS goal before scaling because we know it will dip when we turn up the spend. Happy Scaling!

They're scroll stoppers! Test out some emojis in the primary copy of your ads! here are some great examples of advertisers leveraging emojis for more engaging ad copy!

⭐How to set up your META campaigns from start to finish!⭐ - What conversion event should I optimize my ads for? (awareness/leads/engagement/sales) - How do I know if my campaigns are working (before I get my first conversion)? KPI's? - What is the ‘learning phase’ and why does it matter? (does it matter thooooo?) - Does ‘boosting’ work? 🤮 How is ‘boosting’ different from running ads in the ad manager?

✅Verify your business so Meta knows you are legitimate. This will help avoid the chances your account will be flagged/ disabled. ✅Make sure tracking is set up correctly (run a test purchase/ conversion to verify) ✅Start running ads using interest targeting to give Meta some guidelines on who your audience is. Once Meta starts finding your audience consistently, switch over to broad/open targeting. ✅Start benchmarking your metrics so you have a baseline to compare new creative tests to over time.

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