✅Verify your business so Meta knows you are legitimate. This will help avoid the chances your account will be flagged/ disabled.
✅Make sure tracking is set up correctly (run a test purchase/ conversion to verify)
✅Start running ads using interest targeting to give Meta some guidelines on who your audience is. Once Meta starts finding your audience consistently, switch over to broad/open targeting.
✅Start benchmarking your metrics so you have a baseline to compare new creative tests to over time.