Marketing with Goals. It sounds obvious, Marketing with Goals should be a simple thing that everyone does, and they usually do when it comes to an event. The challenge is as a creative person, you need to market yourself, with a goal. That’s whether you’re an actor, playwright, or producer. Your goal will be specific to you, but overall you’re looking to build your tribe/fan base. Those folks who will come to every show you do, because they like your work. Those are the folks, who will want a selfie with you after every show. They will come multiple times. They may even make you small gifts, but it’s those people that will help you build a career. Why? Because they are going to show up whether your are in the middle of a big win or a big loss of a show. They came because they care about you and your work. They are a fan of you overall. So the next time you post on social media, think about building that authentic fan base!

Welcome Summer! Please introduce yourself to the community and let us know about your goals!

Utilize what you have at hand! We have these amazing super computers right in our palm of our hands. Remember when we were kids and we had to talk on a corded phone in either the living room or the kitchen to actually reach someone technology moves fast so utilize it. Theatre is known as being a slow adapter to technology, but that doesn’t really need to be the case. Make use of the technology you have at hand to help build your business your brand or your show. Here’s some technologies that I like to utilize. 1. Canva — great for helping with thumbnails for your videos, pitch decks, and designing merch 2. Repurpose.io — want to build your brand by posting to all your handles with ease — then this is the tool for you 3. CapCut — a user friendly way to edit videos for your socials, your show, or your broadway based business Let me know if you want more technology that I utilize every day. Think about what you utilize every day, ask questions from me and group, and share what you use on a day-to-day basis.