Picture this: you sit down to write your next video and one million different ideas come to your head. and you feel passionate about all of them and now you're frozen in your chair pondering the dreaded question: "what is My niche" What should my niche be? Over the course of publishing 500+ videos I struggled with this immensely. In this post I'm going to make this simple for you. โ๏ธfirst question do you have a product yes or no If yes: is it high ticket or low ticket ๐ขIf high ticket: you need to niche down hard into a very specific outcome, that solves a very specific pain point for a very specific person. In this case you should make a channel that speaks directly to one avatar. your ideal client and only one avatar. Since it is high ticket you don't need as much traffic to get sales as long as your videos capture the right people therefore focus on making very niche videos only for your ideal client. ๐ขIf low ticket: you can go more broad. if a lot of people can buy and enjoy your product because it is cheaper then you need lots more people to buy it to get the same amount of money you need to optimize for views. You can niche down slightly less and focus more on a general category if interests. for example: productivity, sports, self help, politics, etc. This will allow you more freedom to express yourself and explore your interests. then you can let the audience tell you what they want most and you can niche down a bit further based on what videos do the best. โ๏ธIf you do not have a product and you don't know where this will go. just do you โ๏ธYou are the niche.โ๏ธ you can make videos about whatever you want the answer here is do whatever you can do sustainably so that you can do it long enough to figure out what you really want your channel to be about, based on audience reactions optimize for joy. the audience will be attracted to that Then you can find out through trial and error what type of videos you like making most and what the audience wants from you most then you can niche down into whatever that happens to be