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Oct 22 in 📌 Give Advice
to niche or not to niche
Picture this: you sit down to write your next video and one million different ideas come to your head.
and you feel passionate about all of them
and now you're frozen in your chair pondering the dreaded question:
"what is My niche"
What should my niche be?
Over the course of publishing 500+ videos I struggled with this immensely.
In this post I'm going to make this simple for you.
❇️first question do you have a product yes or no
If yes: is it high ticket or low ticket
🟢If high ticket:
you need to niche down hard into a very specific outcome, that solves a very specific pain point for a very specific person.
In this case you should make a channel that speaks directly to one avatar. your ideal client and only one avatar.
Since it is high ticket you don't need as much traffic to get sales as long as your videos capture the right people
therefore focus on making very niche videos only for your ideal client.
🟢If low ticket:
you can go more broad. if a lot of people can buy and enjoy your product because it is cheaper then you need lots more people to buy it to get the same amount of money
you need to optimize for views.
You can niche down slightly less and focus more on a general category if interests.
for example: productivity, sports, self help, politics, etc.
This will allow you more freedom to express yourself and explore your interests.
then you can let the audience tell you what they want most and you can niche down a bit further based on what videos do the best.
❇️If you do not have a product and you don't know where this will go.
just do you
❇️You are the niche.❇️
you can make videos about whatever you want
the answer here is do whatever you can do sustainably so that you can do it long enough to figure out what you really want your channel to be about, based on audience reactions
optimize for joy.
the audience will be attracted to that
Then you can find out through trial and error what type of videos you like making most and what the audience wants from you most then you can niche down into whatever that happens to be
❇️YOU WILL FIND YOUR NICHE FASTER IF YOU JUST START POSTING ABOUT WHAT YOUR INTERESTED IN.
Action Creates Clarity
So if you have a good idea, do it.
Now what happens when you pick a niche and then you start getting the itch to make other types of content
make a second channel.
This is what really helped me.
There are many things I would like to make a video about.
But because I'm trying to build a high ticket offer, those videos wouldn't serve my ideal clients and they wouldn't work well on my channel.
So i can just post then on another channel whenever i get the urge to make them
This allows me to stay super niche on my main channel without burning out, because I have another creative outlet.
✅ If you already have a product
High ticket: super niche
Low ticket less niche
✅ If you don’t know what your product is yet
You are the niche.
Post videos that speak to the people you think you would like to build a product for.
Eventually you will learn how you can help them
Then you can make your product.
Then You can niche down
So if you're just starting out, maybe don’t pick a niche. And just go exploring and see what you find
You Can always niche down later when you have more data to go off of.
I hope this helps.
Comment what your niche is and how you found it.
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to niche or not to niche
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