Tomorrow I'll drop a YouTube video on how to generate these fully automated AI video from HeyGen's new API subscription. You can record audio notes in Slack and then automatically generate high quality videos and store them in Airtable (and publish them). Checkout the video tomorrow when it goes live at 10am Pacific.

A lot of people underestimate how hard it is to help people achieve their dreams. Especially if we're coaching them to level up through acquiring new skills or removing roadblocks. Bottom line: Helping people change their lives is extremely difficult. Why is this important? because I think far too often building a business online has become about marketing, offers, copywriting and closing the deal, and NOT about how to make the best product in the marketplace. We are all encouraged to use the internet to build our dream lives by selling products, but so phew people talk about how do you create an AMAZING product. In fact most of the advice is that you already have everything you need to start a business, they say -- "you just need to help someone a few steps behind you". Which is really only partially true. Being slightly ahead of someone else doesn't really mean you know how to coach them to get to where you are now. It doesn't mean you can't figure it out either, but don't fool yourself that it's going to be easy. You can put material in a course, and you can learn how to sell it. You can even get 100 clients, but that doesn't mean you have a good product. Without a good product that REALLY works you will eventually fail. That early momentum you had, the 5-10 clients you had, that will all go away if you can't eventually develop and improve your product so that it's really really really good. How often have you received a testimonial only to feel deep inside that this person is just doing you a favor? I had lots of those in the beginning, "Yea, Stephen is a great guy, loved working with him" -- this is a testimonial from someone who "likes" you, not someone that really loved your product. People might like you, and they may not regret working with you, but do they really rave to others about your product? So you have to ask yourself why you mostly focus on marketing and closing deals and not on customer success. Sometimes even when we're experts we don't always know what will make our customers successful. But you have to start thinking about it, you have to start taking repeated and sustained actions to improve your product and figure it out.

A few unfiltered thoughts on how I think about attaining success.

I feel great right now, just finished my YouTube video. But, last night and earlier today I felt quite anxious. I've always been a bit anxious before I record, though the reason why has changed overtime. That resistance whatever it is, is still something you need to push through (if you want a personal brand). In the beginning it was about my looks, how I talked, my background, cameras, lighting etc. Now it's because a lot of people see my videos and I want them to be very good. I want to help people. But either way I'm anxious, but I've learned to live with it. I must deal with it, if I want to full-fill my mission and vision. Which is to help build a world where everyone has the tools and resource to reach their maximum potential. Mission and vision does everything for me, it pushed me past any selfish insecurity or anxious feeling that keeps me from helping my tribe. At each step of your content creation journey you'll hit resistance, tap into something bigger that gives you no choice but to overcome. A little anxiety is nothing compared the feeling of letting your people DOWN. Anxiety < Guilt

A lot of us are afraid to make mistakes because of what people will say. Or even worse, what clients might say if we mess something up. What if a new course doesn't live up to the promise if we move too fast? What if we release it before it's ready? and people complain? What if they get mad? Well... hope they do. You see its quite normal for people to complain, get short with you. And this is your advantage, not a weakness. It normal for people to jump on your failure, point it out, rub your face in it (not all people but you know who I'm talking about ;) You know what's not normal? moving fast to remedy all those complaints, dropping version 2 a week later to fix everything, setting the bar higher. I call it the "sweep the legs" technique. Moving with speed undercuts everything. People remember you more for how you respond and how fast you bounce back. Why? because that is NOT normal. - Dropping a sub-par course, NORMAL. - Customer complaints, NORMAL - Bouncing back from mental stress, NOT NORMAL!! I hate seeing people complain, or get moody on me. I sulk for 30 seconds and then plan the next release. I just aim higher and surprise them. I sweep the legs out from underneath them. I've learned in business, if you keep people focused toward a better future, you're fine. You're better than fine, you're unstoppable.