I feel great right now, just finished my YouTube video. But, last night and earlier today I felt quite anxious. I've always been a bit anxious before I record, though the reason why has changed overtime. That resistance whatever it is, is still something you need to push through (if you want a personal brand). In the beginning it was about my looks, how I talked, my background, cameras, lighting etc. Now it's because a lot of people see my videos and I want them to be very good. I want to help people. But either way I'm anxious, but I've learned to live with it. I must deal with it, if I want to full-fill my mission and vision. Which is to help build a world where everyone has the tools and resource to reach their maximum potential. Mission and vision does everything for me, it pushed me past any selfish insecurity or anxious feeling that keeps me from helping my tribe. At each step of your content creation journey you'll hit resistance, tap into something bigger that gives you no choice but to overcome. A little anxiety is nothing compared the feeling of letting your people DOWN. Anxiety < Guilt

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This past week was tough. Various events kept knocking me off track. I made promises to clients, I had to deliver a new course to my community, and I have 2 YouTube videos to record. And I have to be a good dad and husband to my family. And its ALL important: I need happy clients, happy community members and more YouTube videos to grow my business. And why are we doing all this if we can't be present with our family? That means I have very little time for mistakes, or distractions. But things kept going wrong none the less. - An upset client called my product "ridiculous" - While recording videos for my community I kept making mistakes - I had to re-record hours worth of videos - I realized TWO of the videos used the wrong mic (they sounded terrible) - I was days behind and I still hadn't even started my YouTube videos With a growing TODO list, and less time to do it, there were moments where it was hard to do ANYTHING. I was frozen. All I could imagine was all the people I was about to upset, or let down. These are the times where you have to calm down, regroup, put your head down, and stick to your plan. For me the best method is simple. A quick drive to a local Airport where I can watch a few planes take off and land. AND a good old fashion note book to map out next steps. I mapped out all the things I still needed to get done, in order, so I could focus. One at a time, instead of them all flashing before my eyes all at once. I mapped out what I could do for my upset client, and presented the next steps to resolve the issue. I mapped out what was going wrong with my videos, and how I could use that to produce better videos. I found an AI tool to help me fix the audio issues from recording on the wrong mic. I decided on the 2 YouTube videos I'd record. And then I drove back home and attacked each item one by one. As I sit here right now, I launched the course (on time) and have only 1 more YouTube video to record. I sent the first YT video to my editor an hour or so ago.

One important lesson I learned in the Skool games was that consistent growth requires a consistent high quality traffic source. If you're trying to win the games your growth has to be consistent day after day. And you only have 30 days to lock in your win, so focus is a must. The games force you to think about those daily tasks that can drive traffic to your community. For me, there was really only one lever I could pull to make that happen, YouTube. It's the only platform where when I put in more time on the video I know I get better results. My channel was growing before the Games, but everything changed for the better when I changed my YouTube strategy. And it's simple. - Make the best video on YouTube about that topic - Make a video ONLY you could think up and execute - Give away every detail and step (don't hide anything) I started spending 2-3 days on each video, instead of a few hours and my channel has grown 999x compared to the year before. I also personally make each YouTube thumbnail 1-2 hours. It changed everything for my channel, and frankly my business, and helped me get to #12 on the all time leaderboard for the Skool games. I don't do any channel research, keyword research, competitor analysis, none of it. I'm not saying that stuff doesn't work, I don't really know. But I do know what has been working for me. I just try and make the best video on YouTube. Take a look at the YouTube graph below. The first big spike is when Hormozi announced he was investing in Skool (this made all my existing Skool YT videos blow up!). The next big spike happened June 1st when I entered the Skool games and decided to give everything away on YouTube. I tell you this now because you could wait 1-2 years to do this like I did, or you can start right now and get there a WHOLE LOT FASTER. You don't need a YouTube strategist, you don't need "consistency", you just need to put in the energy to make a great video without fear that no one will hire you (they will).

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