https://www.linkedin.com/posts/reneecormier-marketing-strategist_i-launched-the-fractional-referral-network-activity-7265432628797816832-IaZV?utm_source=share&utm_medium=member_android

I once worked for a company where everyone spoke in acronyms. It was a great way to make sure nobody knew what was going on! "We need to put the PVAs in the L-CAM and then record our PITs." 😵‍💫Nothing obscures language more that an acronym. Here are some business acronyms that every fractional should know. Feel free to add to this list in the comments! Sales Acronyms: 1. CRM - Customer Relationship Management: Software used to manage interactions with current and potential customers. 2. SQL - Sales Qualified Lead: A lead that has been deemed ready for direct sales follow-up. 3. BANT - Budget, Authority, Need, Timeline: A framework used to qualify leads. 4. MQL - Marketing Qualified Lead: A lead that has interacted with marketing efforts and is considered more likely to become a customer. 5. ABM - Account-Based Marketing: A focused approach where marketing and sales teams work together to target high-value accounts. 6. ICP - Ideal Customer Profile: A detailed description of the type of company that is a perfect fit for your product or service. 7. KPI - Key Performance Indicator: Metrics used to evaluate the success of sales activities. 8. ROI - Return on Investment: A measure of the profitability of an investment. 9. CAC - Customer Acquisition Cost: The cost associated with acquiring a new customer. 10. CLV - Customer Lifetime Value: The total revenue expected from a customer over the duration of their relationship with your company. Marketing Acronyms: 1. SEO - Search Engine Optimization: The process of improving a website's visibility in search engine results. 2. PPC - Pay-Per-Click: A type of online advertising where the advertiser pays a fee each time their ad is clicked. 3. CTR - Click-Through Rate: The percentage of people who click on an ad after seeing it. 4. CPC - Cost Per Click: The amount paid by an advertiser for each click on their ad. 5. CPL - Cost Per Lead: The amount it costs to acquire a lead through marketing efforts. 6. CTA - Call to Action: A prompt on a website or marketing material encouraging the user to take a specific action. 7. CMS - Content Management System: Software used to create and manage digital content. 8. UX/UI - User Experience/User Interface: The design and functionality of a website or app that enhances user interaction and satisfaction. 9. SaaS - Software as a Service: A software licensing and delivery model in which software is accessed online via a subscription rather than installed on a computer. 10. RTM - Real-Time Marketing: The ability to react quickly to events and market opportunities as they happen.

Fill out this Google Form and it will populate a spreadsheet that members can view to find people they can refer. https://docs.google.com/forms/d/e/1FAIpQLSf5znPiwT2eDKeWO_L1MaFuS_5rzjA3FTWqDZ-j2pnWr81Lkg/viewform?usp=pp_url Here's the link to the Google sheet that anyone can view. Nobody can change the information on the sheet, but you can change your own answers on the form to update. If you have a problem, then let me know and I will update the sheet for you. https://docs.google.com/spreadsheets/d/1esnwsP9ZUf6BOLJ7631GzBID7Xd11AXcdTq6rmhi1JQ/edit?usp=sharing

Thanks Renee for creating this group. I’m excited to participate and contribute. I live in Reno Nevada and was invited by my dear friend Michelle Silva. I’m a fractional COO and train others how to do that. I also have a marketing agency specializing in funnels.