Hey guys, We run a typical VSL funnel, where people sign up from Meta to watch the free videos. The problem - tracking only leads is misleading as it doesn't take into consideration the targeting, while tracking sales is very slow to reach a conclusion. I'm also tracking % of people that finish the VSL - but that doesn't seem too indicative neither. Any idea?

We currently sell our courses ($1.8k) by calling up the people that signup from the Ads directly. This means we don't have separate setters and closers. It's the same person doing both basically (we try to close on the first call - or reschedule if they're busy now). So it's always a normal phonecall, not Zoom. We have around 3.5% conversion rate. Are we leaving a lot of money on the table?