Amazon just rolled out Goal-based Bidding for its DSP, promising automatic bid optimization based on campaign goals. Sounds like a big win for advertisers, but can automation really replace the precision of a human-led strategy? Let’s break it down: • Automation vs. Human Strategy: Sure, AI can optimize bids to hit your KPIs, but can it truly understand your brand’s unique objectives? A human expert reacts to market shifts in real-time, analyzing trends and adjusting as needed. Can AI do the same? • AI Efficiency: Automation is great for saving time and scaling campaigns, but when challenges or opportunities pop up, does AI have the flexibility to pivot with the same finesse as a seasoned marketer? • The Power of AI (with Limits): AI is powerful for boosting performance, but the big question is: how much control are you willing to hand over? Can AI fully grasp the complexity of your business goals? • What’s Your Take? Will advertisers go all-in on automation, or will human expertise still be key for gaining that competitive edge? Brands using Goal-based Bidding are already seeing improved results. But as always, the best strategies mix automation + human insight. What’s your strategy? Let’s talk about the future of digital advertising!

Amazon is now offering estimated performance at the keyword level based on your bid! For now, you can check estimated impressions, and there’s even a drop-down menu suggesting that more metrics are on the way. This new feature gives sellers a clearer view of how their keywords could perform, helping you fine-tune your bidding strategy for maximum impact. Stay tuned for additional metrics that could provide even deeper insights! How will you use this feature to optimize your campaigns?

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