Over the years, we’ve launched nearly 400 podcasts between us. What we’ve found is the biggest difference between the two is that... Podcasting takes time, energy and effort and sometimes... leads to absolutely nothing. I believe that the main reason podcasting doesn't work for most people is because you don't have a compelling enough free offer that turns listeners into leads for your business. For example, @James Burtt and I are offering a completely free course, where we’ll teach you how you can start, grow and monetise your own podcast. We also have this free Pod School community which we’re relaunching where we support and hold you accountable if you are trying to start, grow and monetise your podcast. The right free offer on the back of a podcast episode can equate to a lot of money on the backend. The best free offers are ones that people would actually pay money for if you charged them for it. Do you currently have something like this in your business? * The FREE podcast course and community is relaunching November 18th, preceded by our new podcast launching this Monday, November 11th.