People buy solutions, they DON’T buy: - Services - Products - Your time - Packages The sooner we realise this, the sooner we unlock THOUSANDS in revenues per client. EXAMPLE: We’ve believe our time is valuable and we should charge for it, but this in itself is a myth. The client doesn’t care how many hours you spend with them or days you spent building a product. The client only cares about what’s in it for them. - What transformation will they achieve? - Why will their life be better? - What’s the outcome of spending time with you? If anything, letting the client know they’ll get 10, 60 minute sessions with you already creates an objection in the mind of the client. - I don’t have 10 hours available right now - This sounds like a big commitment - Hmm, 10 hours for £XXXX price is £XXX per hour, this sounds way too expensive Yes, the client might desperately need your help and sure, spending 60 minutes per week with you can change their life. But, you need to frame it differently. STOP selling your time entirely. STOP packaging your services together and believing it’s valuable. STOP putting the value into your product when the value isn’t there for the client. Instead. Focus entirely on how value is created in the mind of the buyer. - Psychologically, what makes the clients go WOW, I NEED this! - What makes the client feel safe to invest thousands with you - How will the client life be exponentially improved because they’re working with you The fastest way to look at this: A £2 coffee where you can’t get a seat in the coffee shop, there’s kids screaming + the coffee taste like toilet is expensive. But, a £5 coffee where there’s comfy seats, fast wifi and the perfect work environment to get shit done is cheap. Relating back to working with experts, £50 with a coach who gives generic life coach advice is way too expensive, while investing thousands with a coach who gives the exact insights for you in the right moment + gives you the confidence to implement is a fantastic decision.

When someone asks you how much you charge, here’s what you say: “Usually when working with clients like yourself, I charge between X amount and Y amount. For example, Jenny is a client I’m currently working with (don’t use the real name) and she invested £____ amount and were already achieving XYZ results”. This sets the tone of price early and can deals with the elephant in the room A.K.A, price. I’ll tell you another time exactly what to say when the client then says: “That’s far more than I was thinking” “Do you do a discount” “What do I get for XYZ price?” In the meantime, use the exact wording I’ve given above and use it as early as possible in the conversation. You're welcome.

Did you know most businesses are losing thousands, if not tens of thousands PER MONTH because they don't have a lead nurturing strategy or process in place? I've seen it countless times with big brands and I'm seeing it more than ever with entrepreneurs, coaches and consultants. The good news, you can change it and see an INSTANT turnaround in sales. The even better news, I put together a 5 minute training to explain the nuances of how to do this! Make sure you comment below with: - How much you think you might be losing per month (vote below( - If you do or do not have a lead nurturing strategy and process in place - Your biggest AHA moment from this video

Million dollar question. How much do you think your real life health and fitness impacts your sales and finances? I know for me it’s a total game changer, because it affects my focus, clarity and overall energy. It relates back to why your client transformation is limited to your own personal transformation. How about you?

Hi team, You'll notice a big change with the name here for the group and this will mean good news for some and bad news for others. The entire focus of this group moving forward will be based on 'becoming a high value business consultant' where you can take your expertise to companies from small businesses to the multi-billion dollar brands. Most of you know already, I've consulted for 100's of companies over the years, most recently working with MSC cruise line to help transform their sales across 21 ships. Also, earlier this year, I launched the Consultants in Business Project (CIB) with my good friend and now business partner @Jonny Cooper (more on this later). Since launching the project with Jonny, I've realised more and more all I want to focus on is helping aspiring consultants win their first (and many more) corporate client. I'll write more about all of the above over the next few days, but for now know this group moving forward is here to focus on: - What it takes to become a high value business consultant - What sort of consulting opportunities are out there (as there are many) - Why consulting means you're selling your mind not your time - 101 of consulting tips - The basics of getting started I appreciate for some of you, it will be music to your ears to hear how this group is moving forward. For others, it means this group will no longer be for you. Whatever you decide, I appreciate you being here and the support you've given over the years. My goal from now, is to help create consultants who are earning hundreds of thousands per year, purely selling their expertise and creating transformations within their chosen industry. Please let me know below once you've read this and also look out for more over the coming days.