đ The 4 Content Strategies You Didn't Know (But You Should)
When it comes to creating content for your business, there are four main strategies that you can adopt. Each has its pros and cons, and itâs important to recognize where you currently stand so you can make adjustments and get the best results. Letâs dive into these four strategies. 1. The "Viral Hacking" Strategy This strategy focuses on algorithms, hooks, and constant tweaking. Itâs all about watching the statsâviews, watch time, engagementâand obsessing over how to improve them. Viral hackers are always rearranging and republishing content to optimize for maximum reach. This method is highly effective, but itâs time-consuming and requires a lot of in-the-moment analysis. If you have the time or the resources to hire someone skilled in this area, you can see big results. However, for most businesses, itâs not realistic to dive that deep into content analytics every day. 2. The "Good Content" Strategy This is where you should be putting most of your energy. Itâs about sitting down, planning, and consistently creating the best content you can in your industry. Youâre aware of things like hooks and watch time, but your primary focus is on quality. This strategy tends to be underutilized, but itâs the one that will likely set you apart in the long term. By continually refining your craft, youâll position yourself as a leader in your niche. 3. The "Check the Box" Strategy In this strategy, youâre creating content just because you know you should be. Maybe youâre outsourcing it to an agency, using AI to rewrite existing content, or having a ghostwriter take over. Youâre getting content out, but itâs not likely to make a major impact. While this approach might help you stay consistent, consistency alone isnât the magic formula for success. If you find yourself in this mode, remember that putting in just enough effort to âcheck the boxâ is not a long-term plan for growth. 4. The âIâll Do It Next Weekâ Strategy We all know this one. You recognize the importance of content, but you keep putting it off. âIâll do it next weekâ becomes a recurring thought, but it never gets done. This strategy will keep you stuck. At some point, you have to commit to doing the work or it simply wonât happen.