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The Email Lab

Public • 249 • Free

10 contributions to The Email Lab
I need your help!
I want to get to 250 members by Xmas. Can you all invite ONE other person to this group? 🙏
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New comment 26d ago
1 like • 27d
Hi @Doug Dennison, do you wanna share a LinkedIn post that I/we can then repost?
1 like • 27d
@Doug Dennison Perfect, I just reposted it
Xmas slowdown...
So lab mates... I'm gonna start winding down for the festivities now, posting less often, and going into hybernation mode. I'll be back to full swing in 25 to kick off the new year with DAILY video tips for you to supercharge your email growth. Mon 6th Jan onwards. I'll post the occassional thing between now and then, but less about email, and more about being festive and jolly! 🎄 BUT, if you need me, I'm here, any time, so ping me a DM and I'll come back to you. Have an awesome Xmas and new year, and thank you BIG TIME for joining my community, it means the world, and I want to support you the best I can into the new year.
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New comment 26d ago
3 likes • 27d
Good move, looking forward to what's about to come next year and enjoy the Christmas season! 🎄
Lightbox effect for lead magnet banners
To promote our lead magnets (free PDFs, checklists, etc.), we’ve started using a banner with a lightbox effect on EmailTooltester. I think it’s pretty cool because it’s not too disruptive, yet it still manages to grab your attention for a brief moment (see video). Just wondering what you think of it?
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New comment Dec '24
Lightbox effect for lead magnet banners
1 like • Dec '24
@Doug Dennison Yes, I am really blown away by the great feedback 😁 Still waiting for a reply from my developer.
1 like • Dec '24
Hey everyone, do you use any special page builders or just standard WP? I think creating it for regular WP would not be too difficult. However it becomes more complex if it needs to work with Elementor etc.
Where do you find time?!
As a business owner, I would looooove to get great at email copy...but when do we have time between actually running the business and being home with family, etc? And even if we have time, what's the right approach, cadence, etc? This intro series, that nurture sequence, soap operas and seinfelds...is it easier to just hire a full time copywriter in house? contract it out? AI/GPT?! would love to hear success stories.
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New comment Dec '24
0 likes • Dec '24
We work a lot with freelance writers. It's hit-and-miss sometimes but once you've found someone who understands your brand, it's fantastic. Needless to say, you first need to define your brand's voice.
Hello, Robert here 👋
Hi everyone and thanks Doug, for inviting me. I run EmailTooltester.com, which maybe some of you might know. We help small businesses find the right email service provider. We also talk about deliverability, strategy, newsletter monetization etc. Dough even made me a moderator, so expect occasional nuggets of wisdom from me :)
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New comment Dec '24
0 likes • Dec '24
Hi @Joe Franzese, we talk about them here: https://www.emailtooltester.com/en/blog/sales-funnel-software/ Curious to hear your thoughts!
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Robert Brandl
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25points to level up
@robert-brandl-3415
Founder of EmailTooltester, in the industry since 2006.

Active 6d ago
Joined Nov 21, 2024
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