Your customer is just another you. You’re an online shopper too. You’re someone’s customer too. Observe what makes you buy a product other than the product itself. Here I am talking about the content sense. See the CTAs, emotions, appeal, tone, problem analysis, pain points, hooks, and whatever lucrative element is incorporated into the content. Now use that winning aha-learning in your copy. No big-brainer. xx Keep practicing, Mehma