Speed up your Shopify store with this 5 simple steps
NOTE: This post was originally posted on our website but since we are removing the Blog part, we think it might be useful for our community. Also, NO part of this post was done with ChatGPT (many typos can confirm it :) -- A slow Shopify store can be a real conversion killer. Numerous studies have shown that even A ONE-SECOND DELAY IN PAGE LOAD TIME CAN RESULT IN A 7% DECREASE IN CONVERSION RATES. Yikes! So, how can you keep your Shopify store running at lightning speed?! Here are five tips for you to look at. 1. Choose a fast theme -- This is the most important investment that you can make for your Shopify store’s success because not all Shopify themes are created equal. Some themes are simply better throughout and much faster than others. When choosing a theme, be sure to test the theme's speed on a tool like Google’s PageSpeed Insights or GTMetrix. While you shouldn’t fully rely on this tool as they are guideline, it offers a good insight into some of the theme’s issues. If you are a developer (or know one), of course checking the “Network” tab in the Developers’ tools can yield some very interesting insights too. The third option and the simple one, is just checking the theme’s demo on yourself, Hitting Hard Refresh on Chrome can give you a good sense of how fast the theme is. 2. Optimize your images -- Let us be very clear here, there is nothing you need to do about this point, except provide professional and high-quality images. Well, then why is this point on the list, you may ask? That’s because we see lots of wasted energy from many Shopify store owners trying to crop or resize their products or other promotional images. Unless you are using a very old or poorly developed Shopify theme, that job is already taken care of for you. Shopify will crop and optimize all your store’s images according to the format specified by the theme, including different sizes for mobile/desktop.