Hello All, i have some confusion. I want to run Google ads for my ladies salon business, my goal is to get customers appointments by direct calls, google map location visit or visiting my website and finding the whatsapp and call buttons there. My budget is 100-120$/day. Which campaigns should i go with, should i create only responsive search campaign or should i only create Performance Max campaign, because for now i have a mix of all three (call, search & PM) but the results are not good. Because it is a local business so i want my business to visible on Google map and search only. What should i do, can anyone help me with this. Thanks

I’ve spent about $115 I tried running ads with broad match keywords I had tons of impressions and tons of clicks but no conversions. Also cpc was $3.70. Switched ads to phrase match keywords I got very little impressions and very little clicks. cost per click also went up to $4.38. But still no conversions. What am I doing wrong? Also industry is restoration services. Thank you so much in advance for the advice and help.