Does this evaluation make sense?
16 Million Followers Digital Media Company & Agency Service type (or item): Digital Media Company Price: £2,000,000 GBP Description: - 6.5M Instagram Followers - 9M YouTube Subscribers - 750K TikTok Followers - 60K Facebook Followers - Currently building native email audience - Mid 6 figure Annual Revenue - US Men largest demographic - Motivation, finance, masculinity, crypto, business niches - Long-standing agency connections to sell ads - Instagram shoutout campaign management agency - Perfect opportunity for a 7 figure/year coach with an info product - Perfect opportunity for a fintech start-up - Opportunity for legacy media companies to deliver traffic to their brands We’re selling one of the largest motivational media brands in the world. Why sell? Simple. We have other projects more aligned with our long term goals we want to work on and an exit gives us the time and extra capital to do so. We can provide a list of pages, demographics, revenue insights and more to anyone who a) shows proof of funds b) explains why they would be interested in purchasing this network. Why at this price if you don’t make 7 figures a year? For the 4 years I’ve been running this business I’ve been at university, including postgraduate education. My business partner only joined in recent years and also has been working on other projects. We currently have no infoproduct for sale of our own. This means much of the revenue comes from shoutouts. We outsource content creation, page management and shoutout sales. These pages could be earning a lot more if they were our priority. This is why we went with this price, rather than say 2x earnings. If we don’t sell, we’ll grow and expand the company, rather than lower the price. We’d just prefer to move on full-time to our other projects. For the right buyer who has a niche-related product or service ready to go, and is experienced at sales, the revenue we’ve made should be a drop in the water compared to its potential. I’m not ashamed to say I don’t have the skill or will to launch a related product and maximise the earnings from the brand right now. If you do, this is for you.