Does this evaluation make sense? · Digital Asset Investor

Raidar Kask

Jun 19 in General

Does this evaluation make sense?

16 Million Followers Digital Media Company & Agency

Service type (or item): Digital Media Company Price: £2,000,000 GBP

Description:

6.5M Instagram Followers
9M YouTube Subscribers
750K TikTok Followers
60K Facebook Followers
Currently building native email audience
Mid 6 figure Annual Revenue
US Men largest demographic
Motivation, finance, masculinity, crypto, business niches
Long-standing agency connections to sell ads
Instagram shoutout campaign management agency
Perfect opportunity for a 7 figure/year coach with an info product
Perfect opportunity for a fintech start-up
Opportunity for legacy media companies to deliver traffic to their brands

We’re selling one of the largest motivational media brands in the world.

Why sell?

Simple. We have other projects more aligned with our long term goals we want to work on and an exit gives us the time and extra capital to do so.

We can provide a list of pages, demographics, revenue insights and more to anyone who a) shows proof of funds b) explains why they would be interested in purchasing this network.

Why at this price if you don’t make 7 figures a year?

For the 4 years I’ve been running this business I’ve been at university, including postgraduate education. My business partner only joined in recent years and also has been working on other projects. We currently have no infoproduct for sale of our own. This means much of the revenue comes from shoutouts. We outsource content creation, page management and shoutout sales. These pages could be earning a lot more if they were our priority. This is why we went with this price, rather than say 2x earnings.

If we don’t sell, we’ll grow and expand the company, rather than lower the price. We’d just prefer to move on full-time to our other projects.

For the right buyer who has a niche-related product or service ready to go, and is experienced at sales, the revenue we’ve made should be a drop in the water compared to its potential. I’m not ashamed to say I don’t have the skill or will to launch a related product and maximise the earnings from the brand right now. If you do, this is for you.

We understand the price is too high for most people, and you can probably individually buy profiles totalling 16 million followers for less. However by buying our network, you’re buying quality (only real followers, grown organically through content), you’re buying our entire client base (we have all the details of everyone who’s ever bought ads from us) and we can guide you through the transition for up to 12 months, especially if you wish to continue the agency side of things. Selling for a lower price isn’t worth it to us, we can make that money in less than 3 years whilst growing the overall value.

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