@Ben Wilson no, not that much. Since I wrote this post, I ran several other DRs, and it never got to 50%. It's usually around 30%. Honestly, I don't think you need a huge discount, I'd say 20% is already pretty good.

@Ben Wilson how long have you been working with dentists? where?

Awesome!

@Simon Page disclaimer: I'm not american and english is not my first language. So I might not be a good judge. That said, I don't like it very much. The content is long and gets unnecessarily too technical, for my taste. Giving AI such great protagonism makes me think people are going to hesitate, either from fear of not being able to understand or of an expensive service. I read "Automated engagement with each lead makes them an appealing offer." and imagine the small business owner confused, asking himself what offer is this and if he even has a say in the matter. "Once our system has prequalified the lead, you are sent a notification via SMS and/or email, and all you have to do is..." is an example of a well detailed process/feature that doesn't need to be that broken down. If you're mainly selling DR, I wouldn't go so deep in the AI thing (or not even mention it), but very objectively say that you'll handle lead nurture and deliver him booked appointments. Nor would I get into the subjects of pipeline management, payment collection or analytics and reports. I'm capturing leads for DR in a landing page that has 1/3 of the number of words that yours has and a) it's working alright and b) I still have to explain one more time stuff that is writen there. People don't read, they scan the page. Our best video ad is 40 seconds long. Straight to the point is working fine for me, that's why I have these opinions. Hope something here is usefull!

@Jaice de Celis those are awesome! Don’t have as much social proof as you guys, but will certainly use these funnels as references.

@Chris Ozar nice! Can you share the offer, verbiage, challenges you had?

Man, that’s a bad database. What will the email open rate be? The fb post reach? I would contact each Facebook friend one by one via DM. Either to deliver the offer or ro get their number. And get other patients’ number through mutual contacts. Trying to build this database. Also I’d consider doing more personalized offers to compensate such poor list. You can do more of a consulting job on this one, because fancy automation might not be important here.

@Craig Liddle good luck, mt friend!