@Andrew Woodbury hey Andrew, thanks for your insight, and yes, it's definitely helpful. I'll keep all that in mind as I carry on with the course. I feel once I properly nail step 1 everything will become smoother. Inspired by the ideal client sheets you shared in 1.5 I am actually trying to create client profiles rather than abstract, random avatars -- I feel if I zoom in on each of my favourite clients over the years, I will be able to craft more effective messaging. Poco a poco... :)

@Elisa Galbusera check out Andrew's reply below, I think it will speak to you as well!